Big Five Tours & Expeditions is a premier luxury tour company offering individualized vacations worldwide. From custom-designed private vacations to fully-escorted special interest groups, Big Five specializes in satisfying discriminating taste for the ultimate travel experience. Consistently named as one of the Top Tour Operators in the World by readers of Travel+ Leisure magazine since 1999, they are the preferred choice for the discriminating traveler. The 2005 World's Best Awards once again placed Big Five Tours & Expeditions among the very best for its superior traveler satisfaction.

Big Five contacted THAT Agency originally for a new website that would allow their customers and travel agents the ability to easily navigate their site. During the following two years Big Five asked THAT Agency to build custom solutions for tour marketing, lead management, online presentations and a gift registry for their clients.

Using Web 2.0 functionality, THAT Agency created a website that interacts with Big Five customers and funnels them to book tours. THAT Agency used Ruby on Rails to develop a lead management solution for Big Five that allows them to measure their results. AJAX technology solved the online presentation program agenda. The gift registry now interacts with Big Fives main website using php and javascript.

Big Five has continued to lead the travel industry with technology. As a result their sales have continued to increase each year. Big Five can now manage their leads in real time and assign them automatically or manually. Their online presentation program ha saved them thousands of dollars in travel expense by allowing them to present on-line at any time. The gift registry has been a new source of revenue for Big Five in 2006.