Hard Rock Hotels are 4-star boutique hotels offering first class service and accommodations with tantalizing products that fully embrace our musical culture. Located in some of the hottest, most sought after tourist destinations and urban business centers on the planet, Hard Rock Hotels offer unique and exciting experiences for people that won't settle for the mundane.

To increase sales and awareness, the Hard Rock wanted to leverage online marketing and create a banner ad campaign that properly captured, promoted and translated its hip and exciting brand personality to Internet users.

The Hard Rock launched an inventive and effective online banner ad campaign that entices consumers and reinforces the Hard Rock's image and intrigue. Using targeted media placements and animation technology, the campaign draws customers in with clean visuals and poignant messaging and then quickly transports them to a site where the Hard Rock can close the deal (in this case make a reservation). A major and crucial part of this initiative is the regular analysis and weekly reporting on ad effectiveness and conversion rates provided by THAT Agency.

The campaign has been ongoing for years and continues to generate significant traction, increased website visits and reservation conversions and improved brand awareness.