In 1837, Invicta handcrafted its first watches with the belief that fine Swiss timepieces could be offered at modest prices. Today, powered by that same maverick spirit, the once-tiny company has become feared by the rest of the watch making industry due to its innovative product ideas and willingness to try new marketing approaches.

Invicta's newest product idea, a completely customizable watch, was truly out of the box and required an innovative marketing and sales channel that would allow it to take flight.

THAT Agency helped Invicta construct a website that would allow users to customize every aspect of the new Lupah watch as well as purchase the product online. To accomplish this undertaking and get it right, THAT Agency utilized Macromedia Flash Animation and a vibrant, eye-catching color scheme to display the various product combinations available for the timepiece. THAT Agency also built a secure front- and back-end eCommerce application that helped overcome Invicta's lack of physical stores.

The site did everything it promised and more, including helping Invicta gain awareness and market share within the younger, hipper demographic it targeted as the prime audience for this timepiece.