New York, NY - Lawrence Essentials, Inc. retained THAT Agency to assist the Company in designing, developing and implementing LawrenceEssentials.com marketing website. This development initiative will enhance the functionality and technology platform of the Company's online marketing effort to a leadership position for both premium and design products.

THAT Agency's goal is to create a highly competitive digital business leveraging off of the Company's current leadership position in premium furniture, lighting, floral and serving products.

To create this solution THAT Agency implemented a high profile animated design to portray the Company's cutting-edge and specialty niche. Through this visually stimulating design, THAT Agency was able to achieve project objectives.

By upgrading Lawrence Essentials online presence will complement our traditional bricks and mortar retail business, further positioning Lawrence Essentials as a leading retailer. The Company has also decided to reinforce its current online success this spring with an e-commerce application that will maximize their sales. Through these solutions, THAT Agency has developed a strong strategy to create a return on the Company's initial technology investment.