In 1994, two young Jamaicans in Montego Bay opened the first Margaritaville restaurant to provide locals and visitors with a casual, fun and exciting place to relax and have a good time. The idea proved to be genius and in 2000, Jimmy Buffet became a franchise holder of Margaritaville Caribbean.

With one of the world's most recognized entertainers involved, it was clear that the once-sleepy restaurant needed a more professional online presence to properly showcase the history and nostalgia of the Margaritaville brand, inform visitors about past and future events and each location, and to help sell the numerous souvenirs and products that greatly bolster sales and profits.

THAT Agency's response was a secure, result-oriented e-commerce website that combined a functional tracking, sales and management system with state-of-the-art Macromedia flash animation to create a look and feel parallel to the fun, and exciting atmosphere of Margaritaville. THAT Agency also provided a Content Management System, allowing the client to easily update the times and dates of events at the outpost.

To see the results, please visit www.MargaritavilleCaribbean.com and judge for yourself.