For over 80 years, Masonite has focused on leading-edge product innovation, manufacturing excellence and customer service. As a company and as a brand, Masonite is known worldwide for its quality products, its exceptional customer service and its employees' commitment to excellence. Masonite is a unique, integrated building products company with its Corporate Headquarters in Tampa, Florida, and operates more than 80 facilities in 18 countries with over 13,000 employees worldwide, spanning North America, South America, Europe, Asia and Africa. Masonite sells its products - doors, components and entry systems - to a wide variety of customers in over 50 countries.

To keep pace with its growth, Masonite contacted THAT Agency to include state-of-the-art technology and web solutions within the newly developed Masonite.com. The goal was to create a site that was steps ahead of their competitor’s in-terms of usability and features. Masonite needed a solution to display all of their different door options in a way that was both user friendly and efficient for a user to actually obtain the door they wanted.

THAT Agency accomplished this with the inclusion of an "Interactive Door Configurator", which allows the user to configure a door to fit their house and budget online. The tool gives the customer various choices such as material, configuration (side lights, transom, glass door, wood door, steel door), and other options. The configurator is comprised of solid flash, using xml and a database to bring up options and configurations. In addition to the Interactive Door Configurator, the new Masonite.com includes a customized database product-gallery for navigating Masonite's extensive door collection and an Inspiration Photo Gallery, which takes the user to a Flash, CMS-backed showcase of vibrant, high-quality, photographs of example Masonite product applications.

Customers and industry professionals now benefit from a highly accessible interface for choosing the perfect door, and a new educational resource that provides in-depth familiarity with Masonite's product-line. THAT Agency handled the Masonite contract from design to search engine optimization, to ensure that the new website becomes a strong marketing tool for the company. SEO is the process of making sure that a website is setup up to be indexed by search engines, and that through that indexing, potential customers will traffic the site.