NCL Corporation Ltd ("NCL") is one of the leading cruise ship operators in the world, and is increasing the size and modernity of its fleet. NCL currently operates 12 ships with over 21,600 berths, representing approximately 9.0% of the overall cruise capacity in North America in terms of berths. NCL is in the midst of a fleet renewal program which, by the end of 2007, will add three new ships to its fleet. NCL reported $1.6 billion in revenues for 2005.
Norwegian Cruise Lines contacted THAT Agency to help them create a way in which to showcase various tours offered for their NCL Hawaii Cruise. With the multitude of Tours offered, once travelers reach their various destinations, NCL needed a way to showcase each tour so that travelers could pick and choose their ideal cruise.
THAT Agency worked with NCL to meet and exceed their necessity for a fun and interactive way to showcase various tours. THAT Agency developed a fully Flash Animated Interactive CD, which showcased each Tour with an exciting image, tour description and any tour restrictions. THAT Agency also included an inventive Interactive Map of the Islands of Hawaii that would allow users to jump from island to island to see which tours are available.
Since the release of the NCL Hawaii Interactive CD, cruise travelers are able to more easily preview tours and book them than ever before. Recently, NCL came back and asked that THAT Agency post their Interactive CD live on the web.