Located in the heart of New York City in Times Square, the Paramount Hotel has recently been reborn as boutique hotel intended to cater to business and leisure guests seeking the highest level of luxury and sophistication.

To coincide with its major renovation and modernization, the Paramount realized it needed to also update its online presence and Internet marketing and sales strategy.

Courtesy of THAT Agency, today, the Paramount has a visually enticing and graphically interesting new website that highlights the hotel's excellent location, luxurious accommodations and elegant facilities. Beyond that, the site also features powerful internet reservation software that can facilitate thousands of simultaneous reservations, making it an optimal marketing and business tool that will help increase occupancy and ensure a bright future for this revitalized hotel.

While the Paramount has not yet formally analyzed the effectiveness or efficiency of the site, they do report a far dramatic increase in unique visitors and hits on the site.