Regency Centers is a national developer, owner and operator of grocery-anchored and community shopping centers. They have spent more than 40 years, building a legacy of success evidenced by 450+ centers, 21 regional offices and properties in nearly every major market. Their highly-focused commitment to quality and innovation has made Regency an industry leader and premier shopping center company. Through their innovative and entrepreneurial thinking, they are the industry leader in a highly competitive and ever-changing market.

Regency Centers approached THAT Agency to help them develop a complete overhaul with regards to RegencyCenters.com. This project required a thorough regard for interaction, one that would keep to the Regency Centers brand and serve as an ultimate resource for the company and its properties. The key goal for the Regency Centers website is to generate leads or sales for dealmakers (investment managers, leasing agents, acquisitions and disposition managers) from retailers and brokers. The site should act as a sales tool that is an extension of how Regency Centers’ sales force makes and retain relationships.

The overall goals for the Regency Centers site were to make property searching convenient, easy and accessible, make retailers and brokers feel like the site was built for them, and emphasize sustainable practices. To meet these goals, THAT Agency developed RegencyCenters.com on a solid PHP platform, utilizing a vast array of elements to bring quick response and superior functionality to the site's clean-interface design. Accompanying a tableless-CSS design for better search engine optimization, RegencyCenters.com utilizes AJAX for smoother transitions and a more natural response to visitor interaction. Flash elements garnish the home page and property map for aesthetic-flare, and the implementation of Microsoft Virtual Earth fuels the website's custom property search engine, providing users access to a comprehensive database of Regency Center's properties that span the country.

The new website has given Regency Centers an innovative response to their growing and future client base with a highly-interactive and thorough portal of information. By utilizing Microsoft Virtual Earth and the rapid response time with advanced functionality, a simple property search has become an experience for current and future retailers. The attention to detail has allowed Regency Centers to bridge the gap of the corporate world to focus on their clients and improving Customer Service.