Sol Melia is the leading hotel company in Spain, Latin America and the Caribbean, and one of the largest in the world. The company's six hotel brands offer a wide array of leisure and business hotels in a variety of destinations around the world; yet all Sol Melia properties share a single goal—to provide its guests with the finest and most luxurious stay imaginable.

To properly communicate the beauty and unique qualities of its individual properties, Sol Melia decided, in 2004, to redesign the websites of its more than 350 hotels. It needed a company to handle that type of volume.

THAT Agency has already begun its aggressive plan to redesign all of Sol Melia's sites. Combining Macromedia Flash animation, high-end photography and impactful copy with a powerful booking engine, THAT Agency has built an impressive model that will be adapted to all Sol Melia hotels. Beyond that, THAT Agency has also centralized all of Sol Melia's online marketing efforts and is currently managing the creation of and reporting on all of the company's banner campaigns.

While the relationship is still relatively new, Sol Melia is extremely happy with the first sites that have been launched and are fully expecting them to increase awareness among online customers, increasing profitability and occupancy rates at each individual hotel.