Unisa is a prestigious designer of premium women's shoes, handbags and accessories popular in the USA, Canada, Europe, Central and South America and the Pacific Rim. For many years, the company has had numerous retail outlets throughout the United States including one on Madison Avenue.
Unisa contacted THAT Agency for a second time to re-brand themselves. Unisa requested a website with an e-commerce solution. Their needs included the ability to change the website's imagery in real time to match their seasonal sales. Additionally, they required search engine optimization, reporting functionality and secure sales transactions.
THAT Agency came in and redesigned Unisa's storefront system, providing a front-end solution that emphasized usable navigation, simple product purchase and visually-stimulating design. THAT Agency also performed extensive search engine submission and online marketing techniques to maximize Unisa's online presence. Our back-end development consisted of a secure, fully customized e-commerce application, scalable database architecture and an administrative area that allowed Unisa to effortlessly maintain site content.
Since the launch of the new site, Unisa's online sales have increased by 3,000 percent. This significantly boosted the company's bottom line.