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Blog

Get Friendly with Bing’s Web Development Tools

With just over 20 percent of the desktop search market share going into April 2015, Bing is too big to ignore in the search market. Google continues to be the reigning champ amongst search engines, so it’s still a good idea to make sure your website is meeting their requirements, but it’s time to shift […]

Google’s Mobile Playbook [Part #2]

Google’s: The Full Value of Mobile In our last post about Google’s Mobile Playbook, we talked about the new tracking tool Google has created to allow us to start estimating all sorts of KPIs that can be a direct reflection of advertising efforts, through the massive amount of mobile traffic [most] websites are receiving. We touched […]

5 Simple Secrets to Optimizing Your Local SEO

5 Simple Secrets to Optimizing Your Local SEO We have been watching Google change local search results continuously throughout the last several years. The latest changes are largely due to the increasing amount of mobile searches (vs. the primary form of desktop searches). As we know, Google advised us that mobile traffic officially surpassed desktop earlier […]

The Importance of Using Certified Search Engine Marketing Professionals in South Florida

Today, there are tons of digital marketing “experts” of extremely varying levels of expertise when it comes to marketing companies online. Just because someone has worked with crucially important digital marketing tools such as Google AdWords, Bing Ads or Google/Bing Webmaster Tools, does not mean that person is an expert. When you hire one of […]

Pinterest Rolls Out Buyable Pins

Pinterest has become the newest social media site to join the social commerce arena by announcing the launch of its Buyable Pins – a simple, secure way for brands to sell their products on Pinterest. The social network is estimating that in the near future, more than 30 million pins will be “buyable,” from a […]

7 Ways to Use Social Media to Boost SEO

People today don’t just use Google and Bing to search for information; they also use social media platforms to find what they’re looking for. In the last few years social media marketing and search engine optimization (SEO) have evolved into two tightly interwoven strategies, as both are organic, inbound strategies that revolve around ways to […]

Things We Know About YouTube (That You Probably Don’t)

YouTube may seem like a great place to host the videos for embedding to your website (and it is), but don’t forget your Keyword Synergy! Make sure you utilize your keywords in the video’s title and description while keeping information clear, concise and attention-grabbing. Optimizing YouTube Video Descriptions & Best Practices Search engine optimization does […]

Google’s: The Mobile Playbook [Part #1]

With the continuous growth in mobile traffic over the past few years, Google has been coming up with a way for us to properly analyze and understand the exact dimension that mobile traffic plays on any given site’s advertising efforts. Typically we never saw the same kind of return on mobile devices that we’ve always […]

Car Dealerships: Digital Marketing Best Practices

It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The […]

Creating Your Keyword Synergy

Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made greater due to keyword focus (sum of its parts). When you have optimized the front and back end of a web […]