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Blog

Why You Should Be On Google+

Many people and businesses I come across are active on Facebook, Twitter, Instagram, Pinterest and LinkedIn without even thinking twice about it. But that’s often not the case when it comes to Google+. Since its launch in 2011, Google+ has not exactly become the popular social network that Google imagined creating. With only a quarter […]

Big Brands Crash LeBron’s Homecoming

These days, major news simply does not occur without brands of all sizes turning to social media to add their two cents in the name of real-time marketing. Sometimes the results are clever and creatively awesome, and sometimes they’re just plain cheesy and/or bizarre. In a worst case scenario, they’re so awful that it’s hilarious. […]

How to Protect Your Online Reputation

You’ve most likely spent years building a good reputation for both yourself and your business. In today’s age of social media, online review platforms such as Yelp, Angie’s List and Trip Advisor, and sites like Ripoff Report, protecting your online reputation has become more challenging than ever. All it takes is one or two unhappy […]

Quiz: Do You Need Marketing Help?

In the age of multitasking, it’s important now more than ever to realize when you are doing too much. You’ll know because areas of your business are suffering from neglect while others are thriving and taking up the majority of your attention. Marketing is usually the first task to get pushed to the back burner, […]

When, Where & How to Post to Increase Social Engagement

Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many best practices are old news, my mind was recently blown by a new report released by TrackMaven. Their Colossal Content Marketing Report provides business owners and […]

The Social Takeover

About a month ago, I was sitting on my couch watching an episode of one of my all-time favorite guilty pleasures, Survivor. I know what you’re thinking, that show is still on the air? Yes it is, and yes it’s still amazing. But I’ll save my love for the reality show for another time. The […]

LinkedIn Etiquette: Things I See Happening That Shouldn’t Be

LinkedIn was officially launched on May 5, 2003. If we take the average U.S. family model – then Facebook is the socially-concerned teen daughter, Pinterest is the creative problem solving mother, YouTube is the obnoxiously animated little brother, and LinkedIn is the put-together, businessman father in the social networking family. Let’s keep going with the […]

Trending Now: #GlobalSelfie AKA Earth Day

“NASA invites you — and everyone else on the planet — to take part in a worldwide celebration of Earth Day this year with the agency’s #GlobalSelfie event.” Today is April 22, 2014. But it will most likely go down in history as the day the entire world took a selfie. Thanks to NASA’s brilliance, […]

Turning Tragedy Into Twitter Genius

Where were you this time last year? If you can’t remember, let me rephrase the question. Where were you when you heard about the Boston Marathon bombing? It’s hard to believe that tragedy took place a year ago today. While the city of Boston has since moved on, they have not forgotten the three that […]