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Today’s Best Advertising News & Articles

Happy Monday, everyone! Here is what you need to know today in the world of digital advertising: 1. Facebook knows where you go, and is sharing that information with advertisers (with your blessing). Facebook’s Local Awareness ads are now available to advertisers. 2. Snapchat will be introducing ads that CEO Evan Spiegel says “disappear and […]

Google Penguin Refresh to Come As Early As Next Week

During the Search Marketing Expo East, Google Webmaster Trends Analyst and Search Quality Engineer, Gary Illyes stated that Google may be launching the Penguin algorithm refresh as early as next week. This includes an enormous re-write to the previous release of the Penguin algorithm. This release will only take place if no issues are found […]

8 Ways to Avoid Hashtag Fails

When used properly, hashtags are amazing social media marketing tools. They can be used to highlight trends, tie campaigns to chosen keywords, isolate conversations, and attract consumers who may be looking for your brand’s products or services. Using hashtags correctly can ignite a campaign on social media, but improper use can cause a good amount […]

Today’s Best Advertising News & Articles

Once again, we’re hooking you up with what you need to know today in the world of digital advertising: 1. Google is developing new ad formats that are designed to take over the entire screen of a smartphone or tablet. 2. Starting this week, Facebook will use data it collects from users for its new […]

Google Panda 4.1 Rolling Out

After rumors have floated around all summer long, Google Panda 4.1 has finally been released. This new update is composed of a filter designed to penalize websites containing poor or thin content. It is intended to prevent these websites from ranking, as Google continues to aim towards providing more information in its searches. On September […]

Today’s Best Advertising News & Articles

Here’s what you need to know today in the world of digital advertising: 1. The nude photo leak threat targeting Emma Watson earlier this week has been revealed to be a (powerful) viral marketing stunt by Rantic Marketing to shut down the website 4chan. 2. Ad Age has created a video to explain ad fraud […]

Is Social Media the New Google?

Social media sites have changed the way we search for a variety of things, resulting in less searches on Google. Last night I was shopping around online for a new comforter. I wasn’t completely sure what I wanted, so I went to Google Pinterest to discover what was out there. As I clicked through on […]

Bing Tightens URL Keyword Stuffing Rules

Recently, Bing announced that it has rolled out a spam filtering mechanism targeting URL keyword stuffing, which is a black hat SEO technique aimed to manipulate search engines to give your page a higher rank. In general, URL keyword stuffing will include: Keyword matching Matching another URL of present value Of course, this is a […]

AdWords Callout Ad Extensions Offer More Text in Search Ads

Following Labor Day, Google announced that it would be rolling out its new ad extensions in AdWords. This feature will allow online advertisers to display special offers, products and services on their websites through an extra line of ad text. These callouts allow for the promotion of services such as price matching, customer service and […]