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Bing Tightens URL Keyword Stuffing Rules

Recently, Bing announced that it has rolled out a spam filtering mechanism targeting URL keyword stuffing, which is a black hat SEO technique aimed to manipulate search engines to give your page a higher rank. In general, URL keyword stuffing will include: Keyword matching Matching another URL of present value Of course, this is a […]

AdWords Callout Ad Extensions Offer More Text in Search Ads

Following Labor Day, Google announced that it would be rolling out its new ad extensions in AdWords. This feature will allow online advertisers to display special offers, products and services on their websites through an extra line of ad text. These callouts allow for the promotion of services such as price matching, customer service and […]

Stop Treating Facebook Ads like Google

For several years now business owners have spent hundreds and thousands of advertising dollars on Facebook, yet it almost never seems to meet the their expectations. This is essentially because business owners are treating Facebook as it is a Google search; however, it cannot be looked at like this. According to a study published by […]

Google Pigeon Focuses On Local Businesses

In most cases, Google algorithm changes are minor and include 500-600 updates per year; however, there are occasional major updates that also take place. One of the latest Google algorithm updates is known as the Pigeon, which released on July 24, 2014. This algorithm drastically changed local search results as Google attempts to help aid […]

Johnny Manziel vs. SEO

Take for instance that Johnny Manziel’s number two jersey is the top-selling jersey in the NFL, according to ESPN. But in order for “Johnny Footballs” jersey to be ranked number one in sales, he first had to appeal to football fanatics everywhere, and to do this, he had to have the right tools put in […]

ALS #IceBucketChallenge= Viral Marketing Gold

For the last two weeks I have not been able to view my Facebook feed without seeing a new video of a friend dumping a bucket of ice water over their head in the name of ALS awareness. Everyone from Mark Zuckerberg to Justin Timberlake to Ethel Kennedy has done it and challenged others to […]

How to Make Your Brand Stand Out on Facebook

Chances are that most of your competition is on Facebook these days, working to grab the attention of the same users as you. Here are a few tips on how to make your brand stand out in the noisy Facebook landscape: Create Unique Visuals It’s no secret that photos receive the highest rates on engagement […]