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Blog

7 Ways to Use Social Media to Boost SEO

People today don’t just use Google and Bing to search for information; they also use social media platforms to find what they’re looking for. In the last few years social media marketing and search engine optimization (SEO) have evolved into two tightly interwoven strategies, as both are organic, inbound strategies that revolve around ways to […]

Things We Know About YouTube (That You Probably Don’t)

YouTube may seem like a great place to host the videos for embedding to your website (and it is), but don’t forget your Keyword Synergy! Make sure you utilize your keywords in the video’s title and description while keeping information clear, concise and attention-grabbing. Optimizing YouTube Video Descriptions & Best Practices Search engine optimization does […]

Google’s: The Mobile Playbook [Part #1]

With the continuous growth in mobile traffic over the past few years, Google has been coming up with a way for us to properly analyze and understand the exact dimension that mobile traffic plays on any given site’s advertising efforts. Typically we never saw the same kind of return on mobile devices that we’ve always […]

Car Dealerships: Digital Marketing Best Practices

It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The […]

Creating Your Keyword Synergy

Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made greater due to keyword focus (sum of its parts). When you have optimized the front and back end of a web […]

Top 5 Facebook Marketing Questions- Answered!

As a business owner, or manager of a company who understands the importance of social media marketing, chances are you’re interested in leveraging Facebook to increase brand awareness, drive traffic, and increase leads, sales and conversions. You are not alone. Facebook continues to be one of the most powerful social networks with over 1.44 billion […]

What’s New in Social Media Marketing

Emoji hashtags on Instagram Instagram recently added some exciting updates, including three new filters (Lark, Reyes, and Juno), as well as the ability for users to hashtag emojis in their posts. Now that emojis are used in hashtags, they’re also searchable- creating new opportunities for finding new, interesting stuff, and of course marketing! It will […]

6 Common Pinterest Marketing Mistakes

“I use Pinterest for fun, so it will be easy to manage it for my business.” One of the most challenging types of clients for social media marketers to work with are the individuals who think that because they use social media on a regular basis (for fun), that they know what’s best for their […]

Social Media User Demographics for 2015

Facebook: 1.4 billion active users User breakdown: 53% female, 47% male 66% of online men and 76% of online women are on Facebook There are 83 million fake profiles Of all online adults, by age group: 18-29: 87% 30-49: 73% 50-64:63% 65+: 56% Of all online adults, by education: High school: 70% Some college: 71% […]

THAT Agency Launches New Website for Florida Environmental Pest Management

West Palm Beach, Florida- Florida Environmental Pest Management, a leading South Florida pest control company, recently hired THAT Agency to design, develop and market its new website. Seeking a design that’s elegant and modern, Florida Environmental Pest Management hired THAT Agency due to their website design services and digital marketing expertise. THAT Agency delivered with […]