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Creating Your Keyword Synergy

Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made greater due to keyword focus (sum of its parts). When you have optimized the front and back end of a web […]

Top 5 Facebook Marketing Questions- Answered!

As a business owner, or manager of a company who understands the importance of social media marketing, chances are you’re interested in leveraging Facebook to increase brand awareness, drive traffic, and increase leads, sales and conversions. You are not alone. Facebook continues to be one of the most powerful social networks with over 1.44 billion […]

What’s New in Social Media Marketing

Emoji hashtags on Instagram Instagram recently added some exciting updates, including three new filters (Lark, Reyes, and Juno), as well as the ability for users to hashtag emojis in their posts. Now that emojis are used in hashtags, they’re also searchable- creating new opportunities for finding new, interesting stuff, and of course marketing! It will […]

6 Common Pinterest Marketing Mistakes

“I use Pinterest for fun, so it will be easy to manage it for my business.” One of the most challenging types of clients for social media marketers to work with are the individuals who think that because they use social media on a regular basis (for fun), that they know what’s best for their […]

Social Media User Demographics for 2015

Facebook: 1.4 billion active users User breakdown: 53% female, 47% male 66% of online men and 76% of online women are on Facebook There are 83 million fake profiles Of all online adults, by age group: 18-29: 87% 30-49: 73% 50-64:63% 65+: 56% Of all online adults, by education: High school: 70% Some college: 71% […]

THAT Agency Launches New Website for Florida Environmental Pest Management

West Palm Beach, Florida- Florida Environmental Pest Management, a leading South Florida pest control company, recently hired THAT Agency to design, develop and market its new website. Seeking a design that’s elegant and modern, Florida Environmental Pest Management hired THAT Agency due to their website design services and digital marketing expertise. THAT Agency delivered with […]

Mobile Conversions – Different from Conversions of Yesterday…

As mobile searches continue to become more and more prominent, and with Google’s mobile-friendly algorithm update right around the corner, mobile sites have been ever so prevalent in our minds lately. Your SEO marketing will soon become affected if your website isn’t working well for mobile users. Ensuring that mobile sites work, and are user-friendly […]

8 Things We Know About Social Media Marketing (That You Probably Don’t)

1. Facebook has recently cracked on News Feed posts from brands that they consider “overly promotional.” If you’ve seen the organic reach numbers on your brand’s page take a dip, this is likely the reason. We have identified several ways for brands to continue getting their content noticed, without the obvious option of paying for […]

How To Get More Email Signups With Facebook: A Quick Guide

Email subscribers have long been one of the most valuable categories of soft leads. With just a bit of push, they can certainly transition from leads to customers quickly, but the question of how to boost those email subscribers is a continual problem. Many have looked to social media outlets like Facebook to help generate […]

How to Get Better Engagement With Facebook Videos

Have you noticed more videos popping up in your Facebook news feed recently? Video is being used by savvy social media marketers (including us) now more than ever, and we believe we are on to something. We have seen firsthand how videos shared directly to Facebook’s news feed get more organic reach. With that said, […]