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Stop Treating Facebook Ads like Google

For several years now business owners have spent hundreds and thousands of advertising dollars on Facebook, yet it almost never seems to meet the their expectations. This is essentially because business owners are treating Facebook as it is a Google search; however, it cannot be looked at like this. According to a study published by […]

Google Pigeon Focuses On Local Businesses

In most cases, Google algorithm changes are minor and include 500-600 updates per year; however, there are occasional major updates that also take place. One of the latest Google algorithm updates is known as the Pigeon, which released on July 24, 2014. This algorithm drastically changed local search results as Google attempts to help aid […]

Johnny Manziel vs. SEO

Take for instance that Johnny Manziel’s number two jersey is the top-selling jersey in the NFL, according to ESPN. But in order for “Johnny Footballs” jersey to be ranked number one in sales, he first had to appeal to football fanatics everywhere, and to do this, he had to have the right tools put in […]

ALS #IceBucketChallenge= Viral Marketing Gold

For the last two weeks I have not been able to view my Facebook feed without seeing a new video of a friend dumping a bucket of ice water over their head in the name of ALS awareness. Everyone from Mark Zuckerberg to Justin Timberlake to Ethel Kennedy has done it and challenged others to […]

How to Make Your Brand Stand Out on Facebook

Chances are that most of your competition is on Facebook these days, working to grab the attention of the same users as you. Here are a few tips on how to make your brand stand out in the noisy Facebook landscape: Create Unique Visuals It’s no secret that photos receive the highest rates on engagement […]

Why You Should Be On Google+

Many people and businesses I come across are active on Facebook, Twitter, Instagram, Pinterest and LinkedIn without even thinking twice about it. But that’s often not the case when it comes to Google+. Since its launch in 2011, Google+ has not exactly become the popular social network that Google imagined creating. With only a quarter […]

Big Brands Crash LeBron’s Homecoming

These days, major news simply does not occur without brands of all sizes turning to social media to add their two cents in the name of real-time marketing. Sometimes the results are clever and creatively awesome, and sometimes they’re just plain cheesy and/or bizarre. In a worst case scenario, they’re so awful that it’s hilarious. […]