By now, you have surely heard about hashtags becoming functional on Facebook. If you are late to the game, hashtags are used on other social media channels to categorize content in order to make it and other content pieces like it easier to find. Facebook recently announced that they would be implementing this functionality and [...]
Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. As you might have guessed, I am a bit of a geek at heart, so I was very excited to mill about and take in all of the horrific delights. Similar to [...]
In a recent conversation with a colleague of mine, it came to my attention that there is an epidemic sweeping the social world. It is silent, unforgiving and is responsible for many social media marketer’s downfall. This epidemic I am talking about is fluff content. Fluff content is basically super conceptual information that is hard [...]
Its no secret that there is a ton of buzz in the advertising and marketing world about “Inbound Marketing” and how it is replacing older more traditional mediums such as Billboards and TV spots. It’s no suprise that as consumers are increasingly searching out products and brands, while getting better at blocking out all the [...]
One of my favorite things about being a social media marketer is that every industry is different. Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. The real estate is one industry that seems to be dipping their toes [...]
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular source I like to turn [...]
Well, it’s official. It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge [...]
One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there. Don’t panic, there is [...]
Believe it or not, there are still people out there in the business world that scoff at social media. I know, I know, I am just as surprised as you are. From experience, many brands are still only focusing on their SEO efforts without realizing that there are ways that strategic social media marketing can [...]
Most of the online marketing world is buzzing about how to grow communities on Facebook, Twitter, YouTube, Pinterest and other social media channels. However, with all of the focus on the bright and shiny new toys of the internet are we missing out on opportunity provided by an old familiar friend? A recent study by [...]