Google Digs Flash- Sort Of

Posted on Jul 7, 2008 by Rick to SEO

For years, Flash designers and developers have been shunned by the search engines and the SEO world because this technology was not ‘search engine friendly’. While Flash gurus were making the web a fun place by providing visual enhancements and improved user interaction, Google was ignoring their hard work because it couldn’t, or wouldn’t, index content hidden in Flash files. Well, times are changing as Google recently announced the launch of their new algorithm for indexing some Flash content.

In short, Google recently announced that they can now ‘see’ most text elements within flash files. Any content or links presented as text within your flash files should now be indexable. Additionally, Google has stated that they are now able to interact with flash by, “clicking buttons, entering input, and so on.” This means that Google will be able to access more pages on more websites that were using Flash for navigation.

Google still cannot ‘see’ images and video that don’t contain text elements. They also have stated that they continue to have trouble accessing certain types of JavaScript files.

What does this mean for the web?
From an SEO standpoint, we’ll probably see more competition in the search world as more content is indexed by Google. All that old content that was previously hidden in flash files may now be included in the search index for searchers to enjoy.

Also, as Google improves their ability to index Flash content we’ll see Flash implemented across the web. Once the SEO community becomes confident in Google’s ability to scan Flash files, they’ll likely start giving the green light for increased flash implementation.

Tags: google

Businesses going green

Posted on Jul 2, 2008 by Melanie to Web Design

Going green has become a hot topic in our environmentally conscious society. More and more companies are making the effort to take a “green” approach to how they do business through a variety of methods, including recycling, conservation, environmentally-friendly construction and more. This kind of social consciousness appeals to potential customers and clients, which means it helps to spread the word about the purpose of going green and what strides have been taken by an individual organization.

How do you tell the world that your company has officially “gone green?” The best avenue is through your Website. Not only can you discuss the measures you have taken in detail, your site can also act as a resource, passing along valuable “green” links to visitors. The focus should be on your organization and the motives behind going green. This kind of forward thinking about the carbon footprint your company leaves on this planet will provide both potential and existing customers extra incentive for doing business with your company.

THAT Agency provides a great concept in their “green page” offering. Because THAT Agency understands and applauds the steps taken in any company’s agenda to go green, a Green Page can be designed to highlight those efforts and detail the ideology behind them. The Green Page will be a representation of your particular brand and will enforce your commitment to the environment and make a statement about your company’s belief in preserving it. Moreover, the Green Page will also display your commitment to the investment and conservation of the very employees at the heart of your operation. Therefore, if your company has employee-centered programs in place that not only place a focus on their efforts to go green, but also on the significance of their overall well-being and how that affects your company as a whole, a Green Page is a necessity for your company.

THAT Agency has a commitment in standing behind those companies that have made the choice to stand up for the environment. Each company that goes green deserves a Website that reflects their dedication for the world to see.

Tags: green websites

Finding an E-Commerce Internet Solution

Posted on Jul 1, 2008 by Melanie to Web Design

Many companies utilize their website as another means to generate revenue. Because of this, identifying an e-commerce internet solution has become a crucial component to the success of any company looking to venture into the virtual world. Few businesses nowadays offer a specific product or service without the presence of an online store. Moreover, those online stores are what help to perpetuate the e-commerce portion of an organization. When it comes down to it, the best way to achieve your desired result is to work with a company like THAT Agency, which specializes in e-commerce Internet solutions for business.

Some of the things that you must remember when considering how your company’s e-commerce internet solution is progressing are:

• Is the company you are working with exploring outside of the box? What are they doing to help your site stand out from the pack? For example, ecommerce shopping cart software is a custom solution that can be added to your Website to make the process of e-commerce store development a seamless process, translating into ease of use for your customers. THAT Agency offers this service—and then some!

• Does your site have the small touches that make it exceptional among other sites in your category? For example, a company with a keen eye for e-commerce Website development will understand the importance of adding extras such as real time shipping rates and storewide sales. THAT Agency understands the importance of having these small, significant touches available on your site. The goal of THAT Agency is to do whatever it takes to make your site a success, utilizing the best tools available in ecommerce Website development to do so.

• Is the agency you are working with willing to do whatever it takes to make your e-commerce Website a success? You need a package that will address all of your e-commerce needs and you need a company that is willing to fully cater to those needs, even if that means custom designing a package to fulfill your e-commerce requests.

THAT Agency features a variety of e-commerce Website development opportunities for companies looking to gain a competitive edge in the world of e-commerce Internet solutions.

Tags: e-commerce