So, today I wanted to talk a little bit about Google Search Operators. A lot of people don’t realize that some serious search engine optimization work can be done right in that silly little Google search bar. Now, first I want to quickly give the “official” definition: Google Search Operators are search functions that you can add to a query to search for a specific set of information. Ok, that wasn’t the official definition, but it’ll do for now.
Well, we know what Google Search Operators are, but how-the-H1-tag (haha) do we use them for search engine optimization benefits?
The idea is that you can use them bring back specific information. So, I’m going to give you an example here and explain the benefit (but I’m sure you’ll be able to see it as we go along).
Now, let’s say that you’re doing some inbound link building for your website (which you better be doing if you want Google to throw you some love) and you think to yourself, “Gosh, I sure wish I could get some .EDU links. I know how much Google loves .EDU links, and I want Google to love me.” Well, thanks to Google Search Operators, they’ve “handed out the stick to their own piñata.”
I want you to do a little test with this and tell me if it doesn’t work for you.
Go over to www.Google.com and copy/paste this into the search bar (obviously replacing the word, “keyword” with your actual keyword):
site:.edu inurl:blog “post a comment” – “keyword”
OMG! Look at how many opportunities just showed up for you to get links from .EDU domains. Now, I do realize that some of these links might be tagged with a “nofollow,” but they will all help you (I know from experience). If you need help on how to actually get links from these pages, just make a comment on this post and let me know.
One thing I want you to keep in mind when using these types of inbound link building methods is to avoid getting to “spammy” and covering every site with your links. Keep it limited to one per page and be a responsible link builder.
A talented and experienced SEO named Dori Friend put together a nice “cheat sheet” on the subject of Google Search Operators. Here’s the link to check it out: http://www.dorifriend.com/GoogleQueryTerms.pdf.
I hope you found this helpful in your SEO education.
Talk soon,
Tommy
Tags: google search operators, SEO
Comment By: Rak
April 26th, 2010 at 6:39 pm
Didn’t know that Google took any notice of .EDU url… now I know. Thanks.
Comment By: Kim Darynig
August 5th, 2010 at 4:03 pm
I love using those operators to find more sites!
Comment By: vinilos decorativos
April 11th, 2011 at 4:31 am
I am convinced that the H1 and H2 are an excellent tool but as you said we must never forget the links to our website and the. edu and. gov is an excellent option since for google are taken into account
Comment By: jaramillo - arte country
April 23rd, 2011 at 11:36 pm
sometimes I think that in almost every niche of people know about these techniques and do not want
mean they are bad but you need to bear in mind that perseverance
a starting point for this positioning,
Another important point is to change the google method precisely to avoid
traders only positioned, but your help is very valuable just wanted
upnto leave my sight.
Comment By: P90 Workout
May 8th, 2011 at 2:53 pm
You know I don’t think I’ve actually done a “basic” search in Google for years. I always find better results when I use operators.
Comment By: Martin|Como hacer amarres de amor
May 10th, 2011 at 3:01 pm
That way to get links is impractical, you can find a lot of site where you put links page rank but will have zero or undefined.
Sometimes they are real gems, but it is time consuming.
Comment By: Getting Traffic Technique
May 16th, 2011 at 6:20 pm
Just to add a little bit to your keyword for even better results you can search the term:
Site:.edu inurl:blog”post a comment” -“comments closed” -“you must be logged in”
And this will bring you to edu blog that has comments opened and you dont have to be logged in!
Comment By: Professional Email Marketing
May 31st, 2011 at 4:43 am
This post is quite interesting and I was fully convinced by the techniques of using the operators in the search engine optimization, now I realize the perfect optimization of using edu domains and dofollow and nofollow tags.
Comment By: carbon monoxide detector
June 5th, 2011 at 8:44 pm
yea but it is still hard to find good ones.
Comment By: family dentist in Vancouver
July 4th, 2011 at 12:16 am
Giving this kind of search functions that you can add to a query to search for a specific set of information details helps us a lot. Great job dude!!
Comment By: Sash
August 2nd, 2011 at 3:31 am
i love using those operators to find more best sites,
and you are doing same work.
Comment By: Burton Haynes Matthew
January 5th, 2012 at 1:54 pm
Great article i could say, waiting for more!