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How to Create a Google Analytics Account

For all of our new and existing clients, we recommend that the Google Analytics account be created and managed under the client’s name and credentials.  In light of this, I have outlined the following step-by-step instructions in order to create a NEW Google Analytics account under your name:

For those of you who are more visual, here is a step-by-step video.

Otherwise, written instructions are as follows:

Step 1:
Go to http://www.google.com/analytics/ and select “New to Google Analytics? Sign Up Now”.

Step 2:
If you already have a Google Account, you can sign in with those credentials (and then skip to Step 3).  If you do not currently have a Google Account, select “Create an account now” and enter all necessary information.

Step 3:
Enter your Website’s URL, Account Name, Time Zone Country and Time Zone, and then select “Continue”.

Step 4:
Enter your Contact Information: Last Name, First Name and Country, and then select “Continue”.

Step 5:
Read and accept Google Analytics User Agreement, and then select “Create New Account”.

Step 6:
At this point, if you are not the person in charge of editing and making updates to your website, you should copy (shortcut = Ctrl + c) and paste (shortcut = Ctrl + v) the tracking code into a Notepad or Wordpad file, send to the person in charge of editing your website, then select “Save and Finish”.


Michelle Sternbauer  is a Project Manager at THAT Agency, interested in streamlining overall workflow and creating on-going client relationships.

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