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Why You Shouldn’t Buy Facebook Likes.

We have all had those instances where we might have a great story or idea and want to share it with our friends. We reach for our cellphones and frantically call or text everyone who we think might care. Then that excitement turns into grumpiness when we are forwarded to voice mail and nobody returns our texts. THIS is exactly what you are doing to yourself when you buy Facebook Likes.

Let’s be clear, when I say, “buy likes” I am not talking about a paid Facebook Advertising solution. I am talking about one of the thousands of websites that offer services that guarantee to get you fans for a certain price. No matter how much they promise to get “real people” to like your page, it simply won’t work because THEY AREN’T  REAL PEOPLE! These companies create thousands of junk accounts using stock images and have them like your page. Sure, it might give your page the appearance of a big fan following, but what about engagements? There is no point on having big numbers if nobody is engaging with you. Buying Likes is extremely detrimental for your Facebook campaign as engagement is at the heart of the EdgeRank Algorithm (which dictates how many people see your content). It doesn’t matter how great of a sale you have if you are directing it at hollow numbers and not an actionable fan base. Not only will your engagement rate go down the hole, so will your excitement with social media.

The initial launch of a fan page can be one of the more frustrating parts of getting into social media marketing. You know you have a great product or service but just don’t have the numbers to begin showing ROI. So how do you get the ball rolling? DON’T BUY LIKES! Consider investing a small amount into Facebook’s Advertising solutions to get that initial pop. By intelligently using the available targeting options, you can begin to attract people who are interested in what you have to offer. Yes, it costs a bit of money. Yes, seeing the number of Likes grow might be slower. However, you want activity and engagement, not just numbers. Investing a bit of money, creativity, and time will take you further than buying likes.

Where would YOU rather be: A small party where people are talking and laughing, or a massive gala that is silent?

Profile-Nathan

Nathan Mendenhall  is a social media professional with both B2B and B2C experience. He has worked with brands in a variety of different industries to create actionable social media communities and dynamic content strategies.

4 Comments

  1. Mathiew

    Reply

    I bought Facebook Likes recently from a company, the likes were disappeared in few days after purchase. Facebook filter deleted all the fake likes purchased. The above post clearly explained about the issue. Thanks for sharing such an awesome matter.
    Thank you!

  2. Randy Andreasen

    Reply

    If we purchase Facebook likes, The Fan page will be surely banned by Facebook. Please don’t buy Facebook likes. Nathan Mendenhall, we like your valuable post about facebook likes. We need some more posts like this.

    by
    Randy

  3. Obed

    Reply

    What about facebook like exchange programs? I was looking more into that because the network allows you to go through pages and like them(only the ones you are actually interested in), and they put your page out to others for liking in return (and the people that do like your page are only people that are interested in it).

    • thatagency

      Reply

      We don’t usually recommend these because there is no guarantee the people who Like your page are 1)in fact real and 2) truly interested in your brand.

      For us, the most reliable method to increase likes is strategically targeting Facebook Ads.

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