Nathan Mendenhall is a social media professional with both B2B and B2C experience. He has worked with brands in a variety of different industries to create actionable social media communities and dynamic content strategies.
If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes begin hitting users? During the past few days, it has been reported that Facebook users in New Zealand have been seeing a new Timeline layout. Ready or not, here it comes! Facebook always rolls these changes out in waves, so it might be some time before a majority of users see them.
In the meantime, here are some interesting tidbits about the mysterious new Facebook Timeline from DigitalTrend’sreport:
- Layout – The new timeline will have a more “Old Facebook” feel to it. It is rumored that there will be one column of posts opposed to the current two column design. This will give content a more linear and assumable easy to follow flow. Users will find that the ability to stretch posts out across the Timeline via highlighting them will be gone, however it is reported that highlighting and pinning them will keep the posts at the top of the Timeline.
- Sleek About Tabs –With the new Timeline, the Likes, Photos and Maps thumbnails previously seen under the cover image will be gone. These options will be condensed into a tab-like menu which features Timeline, About, Friends, Photos and More tabs. To organize these, users will utilize the “Collections Manager” which allows you to rearrange those tabs if desired. Facebook suggests that these changes will simplify the Timeline, making it easier to navigate.
- Other Misc Changes – A few other reported changes to be included in the new Timeline are that the relationship information currently visible will be removed and there will be a “More” drop-down tab which will open up a list of the apps attached to the Timeline. I would assume from this menu you will be able to manage your open graph apps.
I wasn’t able to identify if these changes were going to impact brand pages, however past experience tells us that Facebook likes to keep things pretty consistent. I would expect that this new Timeline will throw marketers yet another curve-ball Keeping an eye on changes for users will help us all prepare for large scale changes that will affect brands. I personally feel like this new Timeline is reminiscent of the old layouts we all loved. Perhaps Facebook is now actually listening to its users?
What are your thoughts? Are you excited about the rumored Timeline changes?