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DoFollow Links vs. NoFollow Links on Social Media Sites

Although I am familiar with some SEO concepts, my main “expertise” is social media. I put expertise in quotes because social media is constantly changing and there are always new things to learn, so when someone calls themselves an expert, I assume they know everything about everything. I don’t. However, I love learning. One thing I was learning more about recently is the residual effects that social media has on search engine rankings, namely Google. Now, we KNOW social media has a positive influence on rankings, but other than a few studies this has been speculation and assumption. Social media sites are high quality, so links from them have to have some kind of impact, right? Well, we wanted to come up with a way to show clients in black and white how their content on social media sites is benefiting them. I sat down with our resident SEO genius here at THAT Agency and we came across a tool that will show exactly where the DoFollow and NoFollow links are on social media sites. For those who are also in the learning stage, DoFollow and NoFollow links are pretty important for websites when it comes to link building (which helps SEO). Here is how they are defined:

  • DoFollow Links – These links pass trust to search engines. Basically, DoFollow links allows search engines to see good SEO value to help rank a site.
  • NoFollow Links – These links are essentially invisible to search engines and does not transfer PageRank or other important page attributes.

There are a number of reasons why you might want to use NoFollow links, however in our conversation about these links in social media, we don’t like them. To truly convey the SEO benefit of social media, we should know where the good DoFollow links are and how to build these links in a way that doesn’t affect the overall social user experience. Here are the No Follow and DoFollow locations on some of the top tier social sites. NoFollow links are in RED and DoFollow links are in GREEN.

Facebook

Facebook is pretty locked down when it comes to external DoFollow links. There are studies out there that suggest Shares and Likes on content helps with search rankings, however it looks like pretty much all external links on Facebook are NoFollow.

Facebook

 Twitter                  

Twitter appears to be in the same situation. External links appear to be NoFollow, however studies have shown that Retweets of links on Twitter does influence search rankings and links that get Retweeted are indexed up to 3x faster. I know this sounds confusing, however there is a bit of a gray area when it comes to the social signals that search engines like and this is one of them. While the external links on Twitter are NoFollow, engagements with links have been shown to provide value. Twitter

Pinterest

If you have a blog that features images, get your content on Pinterest for a great source of referral traffic. Be sure to use relevant hashtags!

*UPDATE: I edited this section upon double checking the individual pin and finding that it is indeed nofollow based on the Moz tool. Sorry for any confusion!

Pinterest2

Google+

Google+ is very interesting as upon doing my superficial research, I discovered that the links from posts were NoFollow. However, there seems to be a loophole here. When you embed a link into a post rather than simply posting a link, the preview snippet creates a DoFollow link. Hurrah! Now, you are going to want to take user experience into account here as common sense tells us people like to see and interact with nice, big images. I recommend alternating your Google+ content strategy to feature both tactics. Keep things visually attractive but also valuable for SEO. Google+

I hope this was a bit useful for you when it comes to forming your content distribution plan for social sites. Whats your take on all this? Is knowing where DoFollow and NoFollow links are important to your social strategy?

Profile-Nathan

Nathan Mendenhall  is a social media professional with both B2B and B2C experience. He has worked with brands in a variety of different industries to create actionable social media communities and dynamic content strategies.

9 Comments

  1. Asher Elran

    Reply

    I personally would not worry about the dofollow or nofollow on social media sites. Today to many dofollow links can be not such a good thing. For a link profile to look natural it is important to have nofollow links as well and what a better way to accomplish it than through social media. One interesting thing I learned from this post is the dofollow link in Google +. I did not realize there was a way to create one.

  2. Rankography

    Reply

    Actually Pinterest links are nofollow from individual pins. They are dofollow internally for Pinterest, but when you get to the actual pin, the outbound link is nofollow.

    They do offer a full dofollow link from your Pinterest profile.

    Another site to check out is http://www.kumbuya.com which is also a social sharing site and all their links are dofollow at this point.

    • thatagency

      Reply

      Just checked again through the Moz tool and looks like you are right. Thanks for the heads up!

  3. simon

    Reply

    Great post! found it very useful.. well worth a share. I run a small photograpghy business site ( http://www.photographer-kettering.co.uk ) Can i confirm then that links on a G+ post using ‘pretty’ shortned URL’s still pass on the do-follow/trust points to the primary target url/page on (ie what shows up in the preview window).

    Also.. would be great if you could do a follow on/update to this on the no/do-follow links in other areas of social site.. such as ‘about’ or ‘profile’ pages etc.. and G+ also has communities do they do-follow also?

    Great post Nathan

    • thatagency

      Reply

      Thank you so much for the feedback!From the analysis I did, we found that the only way to get the do-follow was from either embedding it or allowing that preview to show. The link will be no-follow f you go with a shortened link and an image.

      This aspect of the social/SEO marriage is something I am going to keep brushing up on, so if I come across anything particularly useful I will be sure to update the post.

      Thank you!

  4. abdessamad elbaz

    Reply

    THAN YOU VERY HELPFUL TIPS :)

  5. pozycjonowanie

    Reply

    Everyone loves it when people come together and share opinions.

    Great website, continue the good work!

  6. sandeep

    Reply

    Thank you for the information. This stuff is lot of confusion nower days.

  7. Junior C E

    Reply

    is very good to understand the difference between Dofollow links and nofollow links., especially when it is new to SEO.
    Congratulations, very nice post.

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