As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently [...]
We did a bit of research on one of the hottest topics for this year’s election. Here are the average US unemployment rates by US President.
Continuing on our process from Day 1 at this point it’s important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping cart, this is the next main area to look at… At this level, the call to action is any command, link, [...]
Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this [...]
We’ve heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of these factors is the quality of your Ad Copy, and its appeal to the searcher. This can be summarized by Poorly written [...]
If you are not engaged in some form of content marketing you are missing out on perhaps the best sources of traffic. Too many Business Owners and even so called Marketing Pros don’t always grasp this until they have wasted all their money and time on other strategies. Search engines are fueled by content. Their [...]
Click-through-rates are low – as you are probably more than familiar with if you are a marketer. Google’s CTR ranges from 0.08 percent to 2 percent. Facebook’s is about 0.051 percent. It is incredibly difficult to get consumers to click through to ads, but it can be even more difficult to keep them there. How [...]
More and more schools understand the need to incorporate higher level technology education into their curricula. A generation ago, students may have been learning to type on a computer or learning to save documents in Word. Today, though, web design is on the syllabus, and high school students are getting a jump on real-life experience [...]
Keep it simple stupid. KISS is the acronym developed by engineer Kelly Johnson of Lockheed Skunk Works, which created the Lockheed U-2 and other spy planes, and it is often applied to the design, film animation, and business worlds. When it comes to copywriting, keeping it simple is often necessary and the best course of [...]
If you have five hundred words with which to engage audiences, it’s relatively easy. You have room to be witty and clever while still sticking to your purpose. You can be engaging and use words to convey the right tone. With 140 characters or fewer, you don’t have that luxury. You don’t have room to [...]