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Car Dealerships: Digital Marketing Best Practices

It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The […]

Combine SEO & PPC Efforts: 4 Main Benefits

While not everyone utilizes the shared remunerations of Search Engine Optimization (SEO) and Paid Search (PPC) strategies, they are actually quite similar in practice. As the search results continue to evolve, we’ve been seeing a lot of changes with regards to how SEO and PPC results are shown in the Search Engine Results Page (or […]

AdWords Callout Ad Extensions Offer More Text in Search Ads

Following Labor Day, Google announced that it would be rolling out its new ad extensions in AdWords. This feature will allow online advertisers to display special offers, products and services on their websites through an extra line of ad text. These callouts allow for the promotion of services such as price matching, customer service and […]

“What’s The Big Deal About CTR Anyway?” – 5 Things You Should Know

Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this […]

Marketing Series (pt. 1 of 3) Why Your Online Marketing Isn’t Working

Online marketing is commonly described by terms like clicks, impressions, cost per click, and cost per action. These are the things that are most easily packaged by agencies and sold to businesses. Companies that are the most proficient at these are considered “Good online marketers” because they get more clicks, better conversion rates, and do […]

How Could EU Ruling Affect PPC?

Google has been mired in an investigation by the European Commission, which enforces EU policies, for antitrust activities. Only a few years ago, Microsoft lost a battle with the EU that cost them billions of euros, and Google is hoping to escape a similar fate. According to a Reuter’s source, “Google and European Union regulators […]

Pay-Per-Click Fraud on the Rise

The last quarter of 2010 saw a decrease in the incidence of online click fraud, which targets the most popular online ad form, cost-per-click, or pay-per-click, advertising. Still, while decline from the third quarter’s record high of 22.3 percent is certainly welcome, fraud still affects one in five online PPC ads, rendering them useless – […]