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AdWords Callout Ad Extensions Offer More Text in Search Ads

Following Labor Day, Google announced that it would be rolling out its new ad extensions in AdWords. This feature will allow online advertisers to display special offers, products and services on their websites through an extra line of ad text. These callouts allow for the promotion of services such as price matching, customer service and […]

“What’s The Big Deal About CTR Anyway?” – 5 Things You Should Know

Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this […]

Marketing Series (pt. 1 of 3) Why Your Online Marketing Isn’t Working

Online marketing is commonly described by terms like clicks, impressions, cost per click, and cost per action. These are the things that are most easily packaged by agencies and sold to businesses. Companies that are the most proficient at these are considered “Good online marketers” because they get more clicks, better conversion rates, and do […]

How Could EU Ruling Affect PPC?

Google has been mired in an investigation by the European Commission, which enforces EU policies, for antitrust activities. Only a few years ago, Microsoft lost a battle with the EU that cost them billions of euros, and Google is hoping to escape a similar fate. According to a Reuter’s source, “Google and European Union regulators […]

Pay-Per-Click Fraud on the Rise

The last quarter of 2010 saw a decrease in the incidence of online click fraud, which targets the most popular online ad form, cost-per-click, or pay-per-click, advertising. Still, while decline from the third quarter’s record high of 22.3 percent is certainly welcome, fraud still affects one in five online PPC ads, rendering them useless – […]

What Google Learned in 2010

Partnering with companies like Compete & OTX, Google was able to conduct over 60 research studies, in which they were able to compile and analyze how consumers are utilizing the web.  To showcase some of the interesting facts they uncovered, Google recently released a video, which highlights a few cool facts, like: 89% of consumers […]

PPC Advertising – Brand Name Bidding

In the past, we’ve talked a little about the importance of running pay per click campaigns for searches related to your brand name. We’ve discussed several reasons why, even when your website ranks #1 organically for your brand name, you can still benefit from bidding on your brand name. Today, I want to talk about […]

You Too Can Advertise on Myspace

For small and medium-sized advertisers interested in advertising on myspace, the time has finally come. Well, it really came a long time ago, but now it’s easier and more accessible for lower-budget advertisers to run campaigns through myspace’s new myAds Beta advertising platform. Finally, myspace has caught up to, and possibly surpassed, Facebook with an […]