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	<title>THAT Web Design Agency Blog &#124; Web Design and Web Marketing &#187; Pay Per Click</title>
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	<description>It&#039;s About You, Not Us.</description>
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		<title>How Could EU Ruling Affect&#160;PPC?</title>
		<link>http://www.thatagency.com/design-studio-blog/2011/04/how-could-eu-ruling-affect-ppc/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2011/04/how-could-eu-ruling-affect-ppc/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 02:02:29 +0000</pubDate>
		<dc:creator>Joey</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=2394</guid>
		<description><![CDATA[Google has been mired in an investigation by the European Commission, which enforces EU policies, for antitrust activities. Only a few years ago, Microsoft lost a battle with the EU that cost them billions of euros, and Google is hoping to escape a similar fate. According to a Reuter’s source, “Google and European Union regulators [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Google Learned in&#160;2010</title>
		<link>http://www.thatagency.com/design-studio-blog/2011/02/what-google-learned-in-2010/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2011/02/what-google-learned-in-2010/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 14:42:08 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=2270</guid>
		<description><![CDATA[Partnering with companies like Compete &#38; OTX, Google was able to conduct over 60 research studies, in which they were able to compile and analyze how consumers are utilizing the web.  To showcase some of the interesting facts they uncovered, Google recently released a video, which highlights a few cool facts, like: 89% of consumers [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>PPC Advertising &#8211; Brand Name&#160;Bidding</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/12/ppc-advertising-brand-name-bidding/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/12/ppc-advertising-brand-name-bidding/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 19:51:23 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[ppc tricks]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=470</guid>
		<description><![CDATA[In the past, we&#8217;ve talked a little about the importance of running pay per click campaigns for searches related to your brand name. We&#8217;ve discussed several reasons why, even when your website ranks #1 organically for your brand name, you can still benefit from bidding on your brand name. Today, I want to talk about [...]]]></description>
		<wfw:commentRss>http://www.thatagency.com/design-studio-blog/2008/12/ppc-advertising-brand-name-bidding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You Too Can Advertise on&#160;Myspace</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/11/you-too-can-advertise-on-myspace/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/11/you-too-can-advertise-on-myspace/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:21:43 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[myspace advertising]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=41</guid>
		<description><![CDATA[For small and medium-sized advertisers interested in advertising on myspace, the time has finally come. Well, it really came a long time ago, but now it’s easier and more accessible for lower-budget advertisers to run campaigns through myspace’s new myAds Beta advertising platform. Finally, myspace has caught up to, and possibly surpassed, Facebook with an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Geo-Targeting Your PPC&#160;Campaigns</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/08/geo-targeting-your-ppc-campaigns/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/08/geo-targeting-your-ppc-campaigns/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 22:15:45 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[geo targeting]]></category>
		<category><![CDATA[local search]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=160</guid>
		<description><![CDATA[Google, MSN and Yahoo have offered location-targeted campaigns for as long as I can remember. This feature allows advertisers to select the zip codes, cities, states, countries and continents to show their ads in. From the perspective of business that provide a good or service to the local population, the application of this feature is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why You Should Bid on your Brand&#160;Name</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/07/why-you-should-bid-on-your-brand-name/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/07/why-you-should-bid-on-your-brand-name/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 22:39:27 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=176</guid>
		<description><![CDATA[I’ve often suggested to clients that they run a pay per click campaign for their brand name. Usually, there’s resistance. After all, some of our clients already rank first in the organic results for their company name. Why would run a paid ad when they can get traffic from brand-related terms for free? In rare [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google&#8217;s Video Adsense Coming to a TV Near&#160;You</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/03/googles-video-adsense-coming-to-a-tv-near-you/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/03/googles-video-adsense-coming-to-a-tv-near-you/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 21:13:43 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adsense]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=267</guid>
		<description><![CDATA[New York Times&#8217; Brian Stelter begins his latest editorial with a list of demands; &#8220;Pick up the remote.&#8221; Simple enough. &#8220;Turn on the television.&#8221; Again, nothing too strenuous. &#8220;and watch YouTube.&#8221; Busted! Not Stelter or even the New York Times, but Google. In my last blog, I mulled over Google&#8217;s latest targeted advertising campaign in [...]]]></description>
		<wfw:commentRss>http://www.thatagency.com/design-studio-blog/2008/03/googles-video-adsense-coming-to-a-tv-near-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Plans to Pollute Your&#160;Web</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/03/how-google-plans-to-pollute-your-web/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/03/how-google-plans-to-pollute-your-web/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 21:15:58 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=269</guid>
		<description><![CDATA[Google, please tell me, just what do you think you are doing? Peddling targeted video advertising. You, the king of information, functionality, simplicity, and monetization. Adsense was a hit and you own Youtube; breeding the two only makes sense, right? Well, I am here to tell you, Google, brother, that as much as I would [...]]]></description>
		<wfw:commentRss>http://www.thatagency.com/design-studio-blog/2008/03/how-google-plans-to-pollute-your-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo! Launches new Search Marketing Ranking&#160;Model</title>
		<link>http://www.thatagency.com/design-studio-blog/2007/02/yahoo-launches-new-search-marketing-ranking-model/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2007/02/yahoo-launches-new-search-marketing-ranking-model/#comments</comments>
		<pubDate>Fri, 23 Feb 2007 17:50:43 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=393</guid>
		<description><![CDATA[As of Monday, February 5th, Yahoo! implemented a new Search Marketing Ranking Model to ensure that more qualified ads are being served to searches, and will now not necessarily show the ads that have the highest price tag assigned to them. Yahoo! hopes that this new ranking model will allow for a more relevant search [...]]]></description>
		<wfw:commentRss>http://www.thatagency.com/design-studio-blog/2007/02/yahoo-launches-new-search-marketing-ranking-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic SEO vs Pay-Per-Click&#160;Advertising</title>
		<link>http://www.thatagency.com/design-studio-blog/2007/01/organic-seo-vs-pay-per-click-advertising/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2007/01/organic-seo-vs-pay-per-click-advertising/#comments</comments>
		<pubDate>Mon, 08 Jan 2007 22:36:39 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thatagency.com/design-studio-blog/?p=425</guid>
		<description><![CDATA[There are two popular methods that people think of for Online Marketing: organic Search Engine Optimization and Pay-Per-Click Advertising. Most people would ideally want to use both methods strategically to maximize their site&#8217;s online presence, however each method has it&#8217;s distinct advantages and disadvantages. Organic Search Engine Optimization: Organic Search Engine Optimization offers distinct advantages [...]]]></description>
		<wfw:commentRss>http://www.thatagency.com/design-studio-blog/2007/01/organic-seo-vs-pay-per-click-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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