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Google Penguin Refresh to Come As Early As Next Week

During the Search Marketing Expo East, Google Webmaster Trends Analyst and Search Quality Engineer, Gary Illyes stated that Google may be launching the Penguin algorithm refresh as early as next week. This includes an enormous re-write to the previous release of the Penguin algorithm. This release will only take place if no issues are found […]

Google Panda 4.1 Rolling Out

After rumors have floated around all summer long, Google Panda 4.1 has finally been released. This new update is composed of a filter designed to penalize websites containing poor or thin content. It is intended to prevent these websites from ranking, as Google continues to aim towards providing more information in its searches. On September […]

Bing Tightens URL Keyword Stuffing Rules

Recently, Bing announced that it has rolled out a spam filtering mechanism targeting URL keyword stuffing, which is a black hat SEO technique aimed to manipulate search engines to give your page a higher rank. In general, URL keyword stuffing will include: Keyword matching Matching another URL of present value Of course, this is a […]

Johnny Manziel vs. SEO

Take for instance that Johnny Manziel’s number two jersey is the top-selling jersey in the NFL, according to ESPN. But in order for “Johnny Footballs” jersey to be ranked number one in sales, he first had to appeal to football fanatics everywhere, and to do this, he had to have the right tools put in […]

How to Protect Your Online Reputation

You’ve most likely spent years building a good reputation for both yourself and your business. In today’s age of social media, online review platforms such as Yelp, Angie’s List and Trip Advisor, and sites like Ripoff Report, protecting your online reputation has become more challenging than ever. All it takes is one or two unhappy […]

3 Ways to “SEO” Your Local Business Right Now

After having talked to many locally based small business owners, many express the common frustration in attracting new business and customers… Often SMB’s will start by expressing one of the following points: They know that their customers aren’t really looking in the phonebook or local newspaper to find the services they offer anymore. They get […]

Sometimes You Just Need to Throw 100 Cats into the Place and See What Happens

Recently, I came across some video about IKEA’s creative team, and their so-called “experiment”, which resulted in something unexpected, and quite amazing. In short, two gentlemen on IKEA’s creative team conjured up an idea to bring 100 cats into an IKEA store, after hours, and film what happened.  Maybe they’d get something great, maybe they […]

A How-To Guide For Creating “Share Worthy” Blogs

So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content. There […]