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10 SEO Tips for URL Structure

As a full service digital marketing agency, THAT Agency is responsible for knowing all there is to know about SEO, SEM, web design and more. Through our research of the latest digital marketing trends we learn a lot of tips and tricks that we can then share with our clients. Whether you are having trouble […]

Combine SEO & PPC Efforts: 4 Main Benefits

While not everyone utilizes the shared remunerations of Search Engine Optimization (SEO) and Paid Search (PPC) strategies, they are actually quite similar in practice. As the search results continue to evolve, we’ve been seeing a lot of changes with regards to how SEO and PPC results are shown in the Search Engine Results Page (or […]

Mobile Search Growth: What 2015 Means for Mobile

As we begin 2015, it’s becoming increasingly more important that all sites are optimized for mobile performance and user-friendliness. While we’ve been seeing the growing trend across the search marketing sphere over the past several years, it’s no more prevalent than today, just how high the importance is. Google has recently taken it upon themselves […]

Google Penguin Refresh to Come As Early As Next Week

During the Search Marketing Expo East, Google Webmaster Trends Analyst and Search Quality Engineer, Gary Illyes stated that Google may be launching the Penguin algorithm refresh as early as next week. This includes an enormous re-write to the previous release of the Penguin algorithm. This release will only take place if no issues are found […]

Google Panda 4.1 Rolling Out

After rumors have floated around all summer long, Google Panda 4.1 has finally been released. This new update is composed of a filter designed to penalize websites containing poor or thin content. It is intended to prevent these websites from ranking, as Google continues to aim towards providing more information in its searches. On September […]

Bing Tightens URL Keyword Stuffing Rules

Recently, Bing announced that it has rolled out a spam filtering mechanism targeting URL keyword stuffing, which is a black hat SEO technique aimed to manipulate search engines to give your page a higher rank. In general, URL keyword stuffing will include: Keyword matching Matching another URL of present value Of course, this is a […]

Johnny Manziel vs. SEO

Take for instance that Johnny Manziel’s number two jersey is the top-selling jersey in the NFL, according to ESPN. But in order for “Johnny Footballs” jersey to be ranked number one in sales, he first had to appeal to football fanatics everywhere, and to do this, he had to have the right tools put in […]