I tried to think of a catchy theme or some witty play on words for this blog; however there really is no need to sweeten the information contained within. If you are an online marketer, you should be salivating at what I am about to share with you. A SearchMetrics.com study showed a strong relationship [...]
As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently [...]
Continuing on our process from Day 1 at this point it’s important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping cart, this is the next main area to look at… At this level, the call to action is any command, link, [...]
You have a website up. You are in love with the design. You have visitors to your website. Everything seems right on the surface, except for one big problem: business is still slow.
Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this [...]
Online marketing is commonly described by terms like clicks, impressions, cost per click, and cost per action. These are the things that are most easily packaged by agencies and sold to businesses. Companies that are the most proficient at these are considered “Good online marketers” because they get more clicks, better conversion rates, and do [...]
If you are not engaged in some form of content marketing you are missing out on perhaps the best sources of traffic. Too many Business Owners and even so called Marketing Pros don’t always grasp this until they have wasted all their money and time on other strategies. Search engines are fueled by content. Their [...]
Google designed Chrome specifically to run web apps, or interactive websites, and to be snappy enough to load these sites quickly and seamlessly. The appeal is an incredibly rich array of apps and features that are ideal for creating a user-friendly, dynamic website. Google has a host of tools that are custom-made for marketers trying [...]
The world of SEO is mysterious to many who aren’t in-the-know so I thought it’d be appropriate to provide a simplified comparison to explain the fundamentals. Here’s why search engines and SEO are just like high school kids and what you can learn from it. Popularity is everything Regardless of how nice, smart, or talented [...]
Forget Liking a post; reddit? Done it. There is a new button on the scene: the +1. Google’s new button allows users to endorse content, and when they search, they will see how many, if any, results were also endorsed by other users. Google has said that they will give this weight when calculating search [...]