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8 Ways to Avoid Hashtag Fails

When used properly, hashtags are amazing social media marketing tools. They can be used to highlight trends, tie campaigns to chosen keywords, isolate conversations, and attract consumers who may be looking for your brand’s products or services. Using hashtags correctly can ignite a campaign on social media, but improper use can cause a good amount […]

Stop Treating Facebook Ads like Google

For several years now business owners have spent hundreds and thousands of advertising dollars on Facebook, yet it almost never seems to meet the their expectations. This is essentially because business owners are treating Facebook as it is a Google search; however, it cannot be looked at like this. According to a study published by […]

ALS #IceBucketChallenge= Viral Marketing Gold

For the last two weeks I have not been able to view my Facebook feed without seeing a new video of a friend dumping a bucket of ice water over their head in the name of ALS awareness. Everyone from Mark Zuckerberg to Justin Timberlake to Ethel Kennedy has done it and challenged others to […]

How to Make Your Brand Stand Out on Facebook

Chances are that most of your competition is on Facebook these days, working to grab the attention of the same users as you. Here are a few tips on how to make your brand stand out in the noisy Facebook landscape: Create Unique Visuals It’s no secret that photos receive the highest rates on engagement […]

Why You Should Be On Google+

Many people and businesses I come across are active on Facebook, Twitter, Instagram, Pinterest and LinkedIn without even thinking twice about it. But that’s often not the case when it comes to Google+. Since its launch in 2011, Google+ has not exactly become the popular social network that Google imagined creating. With only a quarter […]

Big Brands Crash LeBron’s Homecoming

These days, major news simply does not occur without brands of all sizes turning to social media to add their two cents in the name of real-time marketing. Sometimes the results are clever and creatively awesome, and sometimes they’re just plain cheesy and/or bizarre. In a worst case scenario, they’re so awful that it’s hilarious. […]