One of my favorite things about being a social media marketer is that every industry is different. Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. The real estate is one industry that seems to be dipping their toes [...]
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular source I like to turn [...]
Well, it’s official. It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge [...]
One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there. Don’t panic, there is [...]
Believe it or not, there are still people out there in the business world that scoff at social media. I know, I know, I am just as surprised as you are. From experience, many brands are still only focusing on their SEO efforts without realizing that there are ways that strategic social media marketing can [...]
As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest social platform or company. There is nothing more frustrating than reading through a lengthy article only [...]
One of my absolute favorite things about working in social media is that you never know who you might connect with. In a recent webinar, I was fortunate enough to connect with Jenny Driessen. She is the Social Media Manager for the Academy of Country Music and was gracious enough to answer a few questions [...]
When I was in college, I had taken a few upper level classes in rhetoric and I feel that they set me up for a career in social media. For those who are unfamiliar with it, rhetoric is essentially the art of speaking and writing in an effective or persuasive manner. The definition of rhetoric [...]
There are very few things in this world that I adore as much as my little niece Ada. She is 2 years old (in June) and is full of spunk. It is incredible how at such a young age, she makes connections between things and distinguishes relationships. At face value, a 2 year old doesn’t know anything [...]
EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users’ news feeds This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner workings of Edgerank. Until recently, Edgerank was influenced by 3 major factors; affinity, weight and [...]