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7 Ways to Use Social Media to Boost SEO

People today don’t just use Google and Bing to search for information; they also use social media platforms to find what they’re looking for. In the last few years social media marketing and search engine optimization (SEO) have evolved into two tightly interwoven strategies, as both are organic, inbound strategies that revolve around ways to […]

Car Dealerships: Digital Marketing Best Practices

It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The […]

Top 5 Facebook Marketing Questions- Answered!

As a business owner, or manager of a company who understands the importance of social media marketing, chances are you’re interested in leveraging Facebook to increase brand awareness, drive traffic, and increase leads, sales and conversions. You are not alone. Facebook continues to be one of the most powerful social networks with over 1.44 billion […]

What’s New in Social Media Marketing

Emoji hashtags on Instagram Instagram recently added some exciting updates, including three new filters (Lark, Reyes, and Juno), as well as the ability for users to hashtag emojis in their posts. Now that emojis are used in hashtags, they’re also searchable- creating new opportunities for finding new, interesting stuff, and of course marketing! It will […]

6 Common Pinterest Marketing Mistakes

“I use Pinterest for fun, so it will be easy to manage it for my business.” One of the most challenging types of clients for social media marketers to work with are the individuals who think that because they use social media on a regular basis (for fun), that they know what’s best for their […]

Social Media User Demographics for 2015

Facebook: 1.4 billion active users User breakdown: 53% female, 47% male 66% of online men and 76% of online women are on Facebook There are 83 million fake profiles Of all online adults, by age group: 18-29: 87% 30-49: 73% 50-64:63% 65+: 56% Of all online adults, by education: High school: 70% Some college: 71% […]

8 Things We Know About Social Media Marketing (That You Probably Don’t)

1. Facebook has recently cracked on News Feed posts from brands that they consider “overly promotional.” If you’ve seen the organic reach numbers on your brand’s page take a dip, this is likely the reason. We have identified several ways for brands to continue getting their content noticed, without the obvious option of paying for […]

How To Get More Email Signups With Facebook: A Quick Guide

Email subscribers have long been one of the most valuable categories of soft leads. With just a bit of push, they can certainly transition from leads to customers quickly, but the question of how to boost those email subscribers is a continual problem. Many have looked to social media outlets like Facebook to help generate […]

How to Get Better Engagement With Facebook Videos

Have you noticed more videos popping up in your Facebook news feed recently? Video is being used by savvy social media marketers (including us) now more than ever, and we believe we are on to something. We have seen firsthand how videos shared directly to Facebook’s news feed get more organic reach. With that said, […]