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Facebook Launches Product Ads

Facebook has announced the launch of Product Ads, a mobile-friendly ad format that allows retailers to promote their products through ads. We’ve already seen how successful some brands have been with Google Shopping. These ads appeal to consumers who have previously shown high purchase intent, and they’ve worked well in driving conversions in many cases. […]

Increase Your Brand’s Visibility on Facebook

The last few months have brought several big changes to Facebook, including the rise of videos in news feeds as well as Facebook’s recent crackdown on promotional posts. By now we hope you have re-evaluated and updated your brand’s Facebook marketing strategy accordingly, but as always, we are here to help. Below are some tips […]

Instagram Advertising in 2015

It’s safe to say that 2014 was the year of Instagram. The social network grew more than 50% from March to December and surpassed Twitter and LinkedIn in users. Bought by Facebook in 2012 for $1 billion (which seemed like a lot at the time), Citigroup now thinks it’s worth around $35 billion- not too […]

Facebook is Cracking Down on Promotional Page Posts

Late last week, Facebook dropped a bombshell when it announced that it is working on a change to its News Feed algorithm that will result in drastically less promotional posts seen by users who have “liked” a company page. However, the social network promises that this algorithm change will ‘not increase the number of ads’ […]

You Can Ask Mark Zuckerberg Anything During His First Public “Community Q&A” On Facebook

Do you have a burning question for Facebook’s founder, Mark Zuckerberg? Today at 5 p.m. EST, he just might answer it. Mark will be hosting his first hour-long public Q&A session on Facebook, answering questions that people submit to the “Q&A With Mark” Facebook page. The public Q&A is themed after the Facebook tradition where […]

8 Ways to Avoid Hashtag Fails

When used properly, hashtags are amazing social media marketing tools. They can be used to highlight trends, tie campaigns to chosen keywords, isolate conversations, and attract consumers who may be looking for your brand’s products or services. Using hashtags correctly can ignite a campaign on social media, but improper use can cause a good amount […]

Stop Treating Facebook Ads like Google

For several years now business owners have spent hundreds and thousands of advertising dollars on Facebook, yet it almost never seems to meet the their expectations. This is essentially because business owners are treating Facebook as it is a Google search; however, it cannot be looked at like this. According to a study published by […]

ALS #IceBucketChallenge= Viral Marketing Gold

For the last two weeks I have not been able to view my Facebook feed without seeing a new video of a friend dumping a bucket of ice water over their head in the name of ALS awareness. Everyone from Mark Zuckerberg to Justin Timberlake to Ethel Kennedy has done it and challenged others to […]