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Social Media User Demographics for 2015

Facebook: 1.4 billion active users User breakdown: 53% female, 47% male 66% of online men and 76% of online women are on Facebook There are 83 million fake profiles Of all online adults, by age group: 18-29: 87% 30-49: 73% 50-64:63% 65+: 56% Of all online adults, by education: High school: 70% Some college: 71% […]

8 Things We Know About Social Media Marketing (That You Probably Don’t)

1. Facebook has recently cracked on News Feed posts from brands that they consider “overly promotional.” If you’ve seen the organic reach numbers on your brand’s page take a dip, this is likely the reason. We have identified several ways for brands to continue getting their content noticed, without the obvious option of paying for […]

How To Get More Email Signups With Facebook: A Quick Guide

Email subscribers have long been one of the most valuable categories of soft leads. With just a bit of push, they can certainly transition from leads to customers quickly, but the question of how to boost those email subscribers is a continual problem. Many have looked to social media outlets like Facebook to help generate […]

How to Get Better Engagement With Facebook Videos

Have you noticed more videos popping up in your Facebook news feed recently? Video is being used by savvy social media marketers (including us) now more than ever, and we believe we are on to something. We have seen firsthand how videos shared directly to Facebook’s news feed get more organic reach. With that said, […]

Facebook Launches Product Ads

Facebook has announced the launch of Product Ads, a mobile-friendly ad format that allows retailers to promote their products through ads. We’ve already seen how successful some brands have been with Google Shopping. These ads appeal to consumers who have previously shown high purchase intent, and they’ve worked well in driving conversions in many cases. […]

Increase Your Brand’s Visibility on Facebook

The last few months have brought several big changes to Facebook, including the rise of videos in news feeds as well as Facebook’s recent crackdown on promotional posts. By now we hope you have re-evaluated and updated your brand’s Facebook marketing strategy accordingly, but as always, we are here to help. Below are some tips […]

Instagram Advertising in 2015

It’s safe to say that 2014 was the year of Instagram. The social network grew more than 50% from March to December and surpassed Twitter and LinkedIn in users. Bought by Facebook in 2012 for $1 billion (which seemed like a lot at the time), Citigroup now thinks it’s worth around $35 billion- not too […]

Facebook is Cracking Down on Promotional Page Posts

Late last week, Facebook dropped a bombshell when it announced that it is working on a change to its News Feed algorithm that will result in drastically less promotional posts seen by users who have “liked” a company page. However, the social network promises that this algorithm change will ‘not increase the number of ads’ […]

You Can Ask Mark Zuckerberg Anything During His First Public “Community Q&A” On Facebook

Do you have a burning question for Facebook’s founder, Mark Zuckerberg? Today at 5 p.m. EST, he just might answer it. Mark will be hosting his first hour-long public Q&A session on Facebook, answering questions that people submit to the “Q&A With Mark” Facebook page. The public Q&A is themed after the Facebook tradition where […]