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Social Media Tips for the Real Estate Industry

One of my favorite things about being a social media marketer is that every industry is different.  Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. The real estate is one industry that seems to be dipping their toes [...]

6 Stats That Will Restore Your Faith in Social Media

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular source I like to turn [...]

How to Claim a Facebook Page (That Isn’t Yours)

One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there. Don’t panic, there is [...]

Staying True to Social Media with Robin Fray Carey

As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest social platform or company.  There is nothing more frustrating than reading through a lengthy article only [...]

Social Media Goes Country with the 48th Annual ACM Awards

One of my absolute favorite things about working in social media is that you never know who you might connect with. In a recent webinar, I was fortunate enough to connect with Jenny Driessen. She is the Social Media Manager for the Academy of Country Music and was gracious enough to answer a few questions [...]

Lessons from Ada – Social Learnings from a 2 Year Old

There are very few things in this world that I adore as much as my little niece Ada. She is 2 years old (in June) and is full of spunk.  It is incredible how at such a young age, she makes connections between things and distinguishes relationships. At face value, a 2 year old doesn’t know anything [...]

EdgeRank’s Newest Factor – Negative Feedback

EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users’ news feeds  This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner workings of Edgerank. Until recently, Edgerank was influenced by 3 major factors; affinity, weight and [...]

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