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Combine SEO & PPC Efforts: 4 Main Benefits

While not everyone utilizes the shared remunerations of Search Engine Optimization (SEO) and Paid Search (PPC) strategies, they are actually quite similar in practice. As the search results continue to evolve, we’ve been seeing a lot of changes with regards to how SEO and PPC results are shown in the Search Engine Results Page (or […]

Why You Should Be On Google+

Many people and businesses I come across are active on Facebook, Twitter, Instagram, Pinterest and LinkedIn without even thinking twice about it. But that’s often not the case when it comes to Google+. Since its launch in 2011, Google+ has not exactly become the popular social network that Google imagined creating. With only a quarter […]

Big Brands Crash LeBron’s Homecoming

These days, major news simply does not occur without brands of all sizes turning to social media to add their two cents in the name of real-time marketing. Sometimes the results are clever and creatively awesome, and sometimes they’re just plain cheesy and/or bizarre. In a worst case scenario, they’re so awful that it’s hilarious. […]

Quiz: Do You Need Marketing Help?

In the age of multitasking, it’s important now more than ever to realize when you are doing too much. You’ll know because areas of your business are suffering from neglect while others are thriving and taking up the majority of your attention. Marketing is usually the first task to get pushed to the back burner, […]

3 Ways to “SEO” Your Local Business Right Now

After having talked to many locally based small business owners, many express the common frustration in attracting new business and customers… Often SMB’s will start by expressing one of the following points: They know that their customers aren’t really looking in the phonebook or local newspaper to find the services they offer anymore. They get […]

Sometimes You Just Need to Throw 100 Cats into the Place and See What Happens

Recently, I came across some video about IKEA’s creative team, and their so-called “experiment”, which resulted in something unexpected, and quite amazing. In short, two gentlemen on IKEA’s creative team conjured up an idea to bring 100 cats into an IKEA store, after hours, and film what happened.  Maybe they’d get something great, maybe they […]