One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there. Don’t panic, there is [...]
As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest social platform or company. There is nothing more frustrating than reading through a lengthy article only [...]
One of my absolute favorite things about working in social media is that you never know who you might connect with. In a recent webinar, I was fortunate enough to connect with Jenny Driessen. She is the Social Media Manager for the Academy of Country Music and was gracious enough to answer a few questions [...]
We would all like to think that our brand is THE sexiest and most hip brand out there. Well, sadly it probably isn’t Not every brand is an attention magnet and some have to work much harder than others for engagement; however I firmly believe that almost any brand can derive value from a quality social [...]
The New Year brings resolutions about weight loss, relationships and other often abandoned goals. However, how many of us resolve to get our social strategy organized or re-organized? The holiday season brings chaos to all sects of marketing, so use these steps as a checklist to refocusing your social strategy for 2013. 1. Reevaluate your Goals [...]
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why social media users decide to disconnect from [...]
Take a deep breath; it’s not the end of the social world as we know it! By now, you have probably heard about the changes Facebook has made to its algorithm which dictates how many fans a brand can reach with it’s posts. Many of the articles I have read are very gloomy and accusing [...]
Continuing on our process from Day 1 at this point it’s important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping cart, this is the next main area to look at… At this level, the call to action is any command, link, [...]
Twitter is by far my favorite social network both personally and professionally. With my personal account, it is fun to have quick conversations, follow the news and read witty one-liners from my favorite comedians. Professionally, I leverage Twitter as a way to engage customers, scout out potential customers, have friendly communications with colleagues and tweet [...]
You have a website up. You are in love with the design. You have visitors to your website. Everything seems right on the surface, except for one big problem: business is still slow.