With the combined expertise and proprietary technologies of Salutron and Linea, Mike Tsai, a successful entrepreneur, launched a brand of superior fitness trackers called LifeTrak. LifeTrak recognizes a holistic approach to body and fitness monitoring and a commitment to developing superior science for all people. LifeTrak’s value-based price points demonstrate this commitment to creating paths to wellness for everyone. LifeTrak fitness trackers help you achieve health and fitness goals by providing proprietary and accurate tracking of heart rate, calorie burn, steps taken and distance traveled. Syncing to the LifeTrak app enhances functionality and engagement of the fitness trackers.
Unhappy with their previous website, LifeTrak USA contacted THAT Agency to redesign their website to showcase their brand and product offering. THAT Agency delivered with a well-structured, branded website, which focuses on what is important…the product! The website was designed as a full-width responsive design, and provides the user with an information and easy shopping experience.
THAT Agency moved LifeTrak USA from its dated Amazon Webstore, placing them on a customize WooCommerce platform. Working with LifeTrak USA’s in-house team, THAT Agency was able to create a custom integration with LifeTrak’s fulfillment software, allowing orders and shipment to seamlessly pass between the two programs.
THAT Agency’s digital marketing partnership with LifeTrak USA started with the on-site SEO optimization services of the new rebranded website; however it has evolved ongoing monthly. From continued on-site optimization and SEO services, to keyword rich blog creation, press release distribution, and link building, THAT Agency continues to increase the monthly exposure to the masses, and increase organic market reach.
THAT Agency works closely with LifeTrak USA’s social media team, to explore ways to solidify and expand upon its presence. With an already established brand in the major social networks, THAT Agency provides analytical insight and recommendations to increase community engagement rates. Additionally, THAT Agency creates, implements and monitors all contests and promotional giveaways.