“THAT Agency has been a key component for the development of our social media strategy in The Americas. They have always been both creative and analytic and have always kept us in the loop regarding the use of new platforms. Their quick understanding of the idiosyncrasy of our brands combine with their commitment to our company and our guests has had a major impact on our success in this social environment.”
– Antonio Batanero, Senior Director Distribution & Ecommerce, Meliá Hotels International – The Americas
ME Hotels and Resorts offers experience-centric accommodations to travelers with a progressive sensibility. Through design, music, cuisine and art, ME engages the intellect, emotions, senses and desires of each guest. ME immerses you in the moment and delivers the thrill of the unexpected. It inspires you. It transforms you.
ME Cancun’s SEO goals were focused on improving the visibility of their small hotel website within the competitive travel search market. They were able to accomplish this goal by developing a search-friendly website in multiple languages, aggressively seeking PR opportunities and developing travel and regional backlinks.
For ME Cancun, THAT Agency helped to build a social marketing program from the foundation-up. With unique social media services, THAT Agency was able to help improve the branding of ME Madrid and the ME by Melia brand as a whole. Social networks such as facebook, twitter, youtube, flickr and others were utilized.