THAT Agency Design Studio Blog

Adobe Acrobat is a document format with the ability to display contents uniformly across all platforms. Acrobat’s ease of use and page up/down functionality is flawless  - making Adobe Acrobat the defacto format for sharing digital documents.

For most users Acrobat is limited to text and images. Although Acrobat has had the ability to embed video for quite some time – only advanced users with scripting knowledge were able to utilize the feature. In Adobe’s latest release, Acrobat can embed video content with a simple menu item click. This exciting new feature allows acrobat documents to hold multimedia content – further extending Adobes lead in the document sharing world.

Embedding Video into your PDF doc (be sure you have Acrobat 9 PRO) :

1. First, click on the “Tools” menu item in the menu bar at the top of the screen.

2. In this menu click “Advanced Editing.”

3. Now click “Movie Tool.”

4. Using the Movie Tool draw a rough outline of the box in which the video will appear on your page.

5. Once you have drawn your box, you’ll be prompted to browse for the  location of the video you want to insert into the PDF file. Locate the video on your hard drive.

6. Name and save your .pdf document.

7. Thats it – the video should be embedded into your .pdf.

Always be sure to test the .pdf prior to sending out and also be aware of your file size. Embedding video is now simpler than ever;  however if you embed a massive video- your recipients may not be able to download the file.

for more information on how to embed video using Acrobat visit:
http://www.adobe.com

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Charm Her Jewelry

THAT Agency returns to it’s roots to design and develop a fully integrated ecommerce flash jewelry designing website.  Years ago, desiging and developing a similar site for Invicta Watches, THAT Agency capitalized on their experience to create a modern version for charm bracelets.

With its sleek design and feminine color scheme, the Charm Her Jewelry website is every girls dream.  Site visitors are able to broswer through Ready-made charm jewelry creations, or if they are feeling creative, they can customize their own bracelet and/or matching earrings.

The entire store is backed by a content management system, allowing the client to upload new product on the fly.  Additionally, they are able to fullfill orders as they are placed.

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The latest statistics indicate that 90% of traffic landing on web sites originated with a Google search. That’s a pretty impressive figure for Google but it also says a lot about how people find websites. many people use google as a way to find a site when they may not know its exact location on the web. for example, rather than looking on someone’s business card to find a domain name, its often easier to enter their name or the name of the business and let google spit out some results. Surely one of the resulting pages is the correct one.

And so the million dollar question in the web development world has become – how do i appear first on the list? or for the less ambitious / realistic how do I appear on the first page of results? A good SEO would tell you to make sure you have chosen the right key words, built your pages using table-less CSS, have good keyword density and plenty of inbound links.

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When it comes to search engine optimization, flash sites are generally regarded as somewhat of a problem. The problem lies in the fact that the text content of a swf (flash) file is not readily available through view source like an html site. Instead the text is embedded into the swf and therefore is not indexable by the search engine spiders. This presents a problem for sites built using all flash.
Luckily, The developers at Deconcept have this flash SEO situation under control and have broken it down for the rest of us.

Here’s how it’s done: First design your page as if you aren’t using Flash at all. To do this, design an HTML page that contains a summary of what is covered in your site (the content). Then using “swfobject.js” you tell the browser to display the flash while the search engines actually index your HTML summary. This causes Google to skip the Flash swf files and only index the HTML (the content). When a viewer with a browser that supports Flash visits your site, they will only see the Flash content. This technique basically lets a 100% flash site be treated just like any other html page as far as search engines are concerned.

Heres a preview of the code that allows the search engines to index html content but display the flash instead:

<div id=”flashcontent”>

This is replaced by the Flash content if the user has the correct version of the Flash plugin installed.

Place your HTML content in here and Google will index it just as it would normal HTML content (because it is HTML content!)

Use HTML, embed images, anything you would normally place on an HTML page is fine.

</div>

<script type=”text/javascript”>

// <![CDATA[

var fo = new FlashObject("flashmovie.swf", “flashmovie", “300?, “300?, “8?, “#FF6600?);

fo.write("flashcontent");

// ]]>

</script>

For a full breakdown as well as the source files visit deconcept here:

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