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	<title>THAT Web Design Agency Blog &#124; Web Design and Web Marketing &#187; brands</title>
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	<description>It&#039;s About You, Not Us.</description>
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		<title>PPC Advertising &#8211; Brand Name&#160;Bidding</title>
		<link>http://www.thatagency.com/design-studio-blog/2008/12/ppc-advertising-brand-name-bidding/</link>
		<comments>http://www.thatagency.com/design-studio-blog/2008/12/ppc-advertising-brand-name-bidding/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 19:51:23 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[ppc tricks]]></category>

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		<description><![CDATA[In the past, we&#8217;ve talked a little about the importance of running pay per click campaigns for searches related to your brand name. We&#8217;ve discussed several reasons why, even when your website ranks #1 organically for your brand name, you can still benefit from bidding on your brand name. Today, I want to talk about [...]]]></description>
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