2010 Social Media Statistics

Posted on Aug 11, 2010 by Rick to General

With all the hub-bub around social media, I thought it was time to put together some social media statistics for 2010. The following social media statistics mostly show a snapshot of the current major players in social media at this time with a little nonsensical commentary from me.

FaceBook Statistics

Facebook continues to be one the fastest growing and largest active social networks. Our facebook social media statistics come courtesy of facebook.

• Over 500 million active users (50% of which sign-in daily) - Wow, that’s a lot. It’s hard to argue against developing a facebook marketing strategy when you think about how many chances you have to be a part of your customers lives on a daily basis. Add some value to their facebook experience and you may be rewarded!
• Over 900 million pages, groups, communities and events – It’s a big pond, how are you differentiating your business?
• Over 150 million active users who access through mobile devices – Is the content that you’re sharing / promoting mobile friendly?

Twitter Stats

Twitter has established itself as the Internet Sensation. Our Twitter social media statistics come courtesy of the Huffington Post.

• Over 100 million REGISTERED users, with about 300k new per day – Another huge network, growing at an amazing rate.
  
• Over 55 million daily tweets – As with facebook, we’re dealing with another huge pond. Maybe it’s time to stop promoting those rinky-dinky blog posts and time to start promoting interesting content…
• 600 million daily search queries – Are you think what I am? When can we get access to see what those search queries are!
• 60% of tweets come from 3rd party applications, 30% come from mobile devices

Foursquare Statistics

Foursquare is not the biggest or baddest social network but we think that foursquare is pretty interesting to watch. As their user-base grows, we may see this network gain influence. Our foursquare statistics come from HitWise.

• About 41% of traffic came from Facebook and Twitter (as users share check-ins) – The human need to share what we are doing and where we are doing continues to litter, errr, populate content on the social web…
• Foursquare announced a record 275,00 check-ins in one day in March – Can’t argue with this stat. There’s a lot of sharing going on Foursquare and with increased incentive, this network may be a strong influencer within the next year. Local business, get in now before it’s cool!

Myspace Statistics

MyWho? MySpace is alive and kicking (sort of). While network is experiencing the most growth, they still tout a pretty impressive user-base.

• 122 million active users – Merely a fraction of facebook but still extremely significant.
• 100 new users every day – About 1/3 of twitter but still pretty strong.
• Spend an average of 2 hours / month on the site
• Fastest growing demo is 18-24 year olds

Depending on its products and services, social networks can provide a good deal of opportunities for businesses. The time and monetary investments can be significant so targeting the right social networks and strategizing for the long-term are key. hopefully these updated 2010 social media statistics will get you started.

Tags: facebook, foursquare, myspace, social media statistics, twitter

Social Media Statistics for 2009

Posted on Jul 17, 2009 by William to Social Media

The distinction between our physical and virtual lives continues to blur at an amazing pace, as reflected in the social media statistics for 2009. While analyzing statistics, however, it is important to remember that numbers by themselves are meaningless. They become meaningful when these numbers are used to delineate trends. Most statistics show that 2009 is the year for social media. People are using sites such as Twitter, Facebook and Linked In more and more as their first option to connect with the world around them.

According to the social media marketing statistics for 2009 analyzed by Neilsen Online, social networks and blogs beat other online activity, including personal email, to become the 4th most popular online activity. While 67% of the global online population visit member communities, the time spent on social media sites now accounts for almost 10% of all internet time (Nielson Online, March 2009).

Let us look at the social media statistics for 2009 for some of the most popular social networking sites to further understand the emerging trends:

• MySpace continues to be the most popular social media site in the US, capturing 31.95% of all social media visitors. Globally, however, MySpace has fallen behind Facebook as the leading social media site, with Facebook recording 65.7 million unique visitors in 2009, as compared to 54.1 million at MySpace.
• Twitter has seen staggering acceptance from the global Internet population, growing by 76.8% from February to March and a whopping yearly growth rate of 1,382%, from February 2008 to February 2009.
• Facebook grew 314% in Europe in terms of yearly traffic from February 2008 to February 2009.
• According to the February 2009 statistics released by Clean Cut Media, YouTuve us the #1 video site on the web, with 300 million visitors each month.
• According to Compete, Digg saw a 91% increase in traffic, while Stumbleupon and FriendFeed recorded a huge increase of over 180% and 3100%, respectively, as compared to 2008.
• On the other hand, HotorNot.com, Technorati and Bloglines recorded a decline of 67%. 35% and 21%, respectively in unique visitors, as compared to 2008.

Although all these figures appear staggering, no single metric can really give a true picture of what trends one should expect through the rest of the year and into 2010. For a clearer picture, one needs to analyze various aspects, such as the retention rate, time spent on the site, what the users actually do on the site, etc. to get the true picture of the social media marketing statistics.

Update: 2010 Social Media Statistics

Tags: social media marketing statistics, social media statistics