Selecting appropriate web site color is critical, as it increases readability, makes the navigation clearer and spurs emotions that may impact the popularity of a site. A study commissioned by RightNow Technologies and conducted by YouGov Plc in end 2007 indicates that trouble in searching for information related to products and delivery frustrates consumers, resulting in them abandoning the shopping cart.
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Tags: Page Layout, site color scheme, website color, website color theme
