Inbound Marketing refers to marketing activities which bring in prospective customers, rather than outbound marketing, which relies on having to go out to gain prospects’ attention.
Outbound marketing, more often referred to as traditional marketing, is broken. Buyers are taking control. They are tuning out old-school marketing techniques that are impersonal and interruptive.
Instead of interrupting your buyers, inbound marketing relies on activities to attract them. Inbound marketing turns your website into a magnet, drawing prospective customers to you. Create content, optimizing it for search engines and sharing it on social media. Then engage your prospects with landing pages, calls to action, personalized emails and a personalized website.
Companies are choosing inbound over outbound for one simple reason, it works. With consistently lower customer acquisition costs and improved user experience, inbound provides your business with a personal approach to digital marketing and delivers contextual marketing messages to your target audience. In our eBook series, we walk you through the inbound process from it’s essentials to analysis so you can ensure your inbound marketing agency delivers the value your customers are actively searching for through effective, personal marketing tactics.