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Inbound Marketing Agency

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Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.

Source: HubSpot

Inbound Marketing refers to marketing activities which bring in prospective customers, rather than outbound marketing, which relies on having to go out to gain prospects’ attention.

Outbound marketing, more often referred to as traditional marketing, is broken.  Buyers are taking control.  They are tuning out old-school marketing techniques that are impersonal and interruptive.

Instead of interrupting your buyers, inbound marketing relies on activities to attract them.  Inbound marketing turns your website into a magnet, drawing prospective customers to you.  Create content, optimizing it for search engines and sharing it on social media.  Then engage your prospects with landing pages, calls to action, personalized emails and a personalized website.

ANATOMY OF INBOUND MARKETING

Anatomy-of-Inbound-Marketing

Explore Inbound Marketing

Companies are choosing inbound over outbound for one simple reason, it works.  With consistently lower customer acquisition costs and improved user experience, inbound provides your business with a personal approach to digital marketing and delivers contextual marketing messages to your target audience.  In our eBook series, we walk you through the inbound process from it’s essentials to analysis so you can ensure your inbound marketing agency delivers the value your customers are actively searching for through effective, personal marketing tactics.

Explore topics such as content, social, and email marketing to see how they integrate into the inbound process to deliver your business with predictable and sustainable growth.

eBook: Essentials for Successful Inbound Marketing
Inbound Marketing Agency | THAT Agency
Buyer Personas

Buyer Personas are a semi-fictional representation of your ideal customers.  As a full service inbound marketing agency, the first step we take identifies your personas and how we can build a strategy around their needs.  They are the center of every inbound activity so you can create an experience tailored to your users and provide them with the value they’re actively searching for.
Downloadable Assets

Premium assets (typically gated) are longer form, and are a more time intensive piece that don’t exist on a blog or in a video. They can be used to generate leads or contacts, by requiring visitors to enter their name, email address, and any other pertinent information, in order to download and view.  Gated content allows you to incorporate lead qualification into the generation process by filtering unqualified leads.

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