Join THAT Agency and Northwood Village in downtown West Palm Beach for a local business marketing workshop focused on educating local businesses in all of today's relevant online, social and mobile marketing channels! Learn the basics about the past, present and future of online local marketing, grow your business using the most efficient and effective online tools, and WIN a $100 Google Adwords Gift Card! *Must be present to win.

Lite bites will be provided.

Ever feel like your business is behind the curve? Wish you could embrace the power of the Internet as a customer service and marketing tool? Attend our FREE Intro to Social Media seminar, sponsored by the West Palm Beach DDA, and gain insight on what Social Media is, how social network platforms work, specific examples and some key do's and don'ts.

The informational session, will include the following:

1. The Social Media Timeline: we will present a brief history of social media and social networks, as well as provide current statistical data and predictions.
2. Categories of Social Media: this will cover the differences between social networks, social media sharing and social news platforms, what they are and specific examples.
3. Major Platform Review: in which we will break down the 6 major social platforms, explain how they work, provide fun examples and a list of do's and don'ts for each.
4. How to Get Started with Social Media: we will provide a 4-step outline of how you can get your business started with Social Media. If you already have a social presence, this part of the session will help you to evaluate and analyze its current state.

Once the information session has commenced, it will be followed by an open question/answer session (for the remainder of the time).

Refreshments will be provided.

Join THAT Agency in West Palm Beach for a hands-on local business marketing seminar and bootcamp focused on helping local businesses establish themselves on all of today's relevant online, social and mobile marketing channels! This half-day seminar is reserved for a small number of local businesses who:

1. Want small-group instruction on navigating the local business marketing landscape.
2. Want hands-on assistance with setting up their social network and local business profiles.

Full Description:

This half day bootcamp will provide students with the following:

Facebook

• Create and/or improve your facebook business profile during the seminar (with guided instruction)
• Learn the ins-and-outs of how facebook works to better understand how your business can utilize it as a tool to build recognition and aquire new customers
• Get specific and realistic tactics (catered to your business) geared toward growing and engaging your online community
• Leave this bootcamp with an actionable facebook strategy and THAT Agency's Facebook Marketing Cheat Sheet

Google Local

• Create or improve/optimize your Google Local listing during the seminar (with guided instruction)
• We'll submit your website to over 100 online business directories which are responsible for supplying buusiness data to several online business directories (Yellow Pages and others), search engines (Google and others), social networks (Facebook and others) and GPS devices (Tom-Tom and others)
• Learn what Google Local is and how to create a long term strategy for using it to drive traffic and customers to your website and business
• Leave this bootcamp with an actionable Local Searcg strategy and THAT Agency's Local SEO Cheat Sheet

FourSquare

• Create or improve/optimize your foursquare listing during the seminar (with guided instruction)
• Learn how how FourSquare works and how it only takes a few minutes per month to manage offers and incentives which can help drive nearby users to your business
• Leave this bootcamp with an actionable Local Search strategy and THAT Agency's FourSquare Marketing Cheat Sheet

Location-based Marketing

• Learn how text message marketing is being used by local businesses to drive immediate sales for minimal cost
• Learn what mobile pay per click advertising is and how you can advertise to customers in close proximity to your business
• Learn about the pros and cons of coupon marketing with services like Groupon and Living Social
• Pick our brains regarding any other local marketing tactics which you think may be a good fit for your business!

This customized, small-group training bootcamp will leave students with the knowledge and specific, actionable tactics to begin to effectively marketing their local businesses online.

Included within the cost of the seminar:

• Boxed lunches and refreshments will be provided.
• Submission of one URL to over 100 online business directories.

Refreshments will be provided.