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Inbound Marketing Agency

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Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.

Source: HubSpot

Inbound Marketing refers to marketing activities which bring in prospective customers, rather than outbound marketing, which relies on having to go out to gain prospects’ attention.

Outbound marketing, more often referred to as traditional marketing, is broken.  Buyers are taking control.  They are tuning out old-school marketing techniques that are impersonal and interruptive.

Instead of interrupting your buyers, inbound marketing relies on activities to attract them.  Inbound marketing turns your website into a magnet, drawing prospective customers to you.  Create content, optimizing it for search engines and sharing it on social media.  Then engage your prospects with landing pages, calls to action, personalized emails and a personalized website.

ANATOMY OF INBOUND MARKETING

Anatomy-of-Inbound-Marketing

Buyer Personas

Premium assets (typically gated) are longer form, and are a more time intensive piece that don’t exist on a blog. They can be used to generate leads or contacts, by requiring visitors to enter their name, email address, and any other pertinent information, in order to download and view.
Downloadable Assets

Premium assets (typically gated) are longer form, and are a more time intensive piece that don’t exist on a blog. They can be used to generate leads or contacts, by requiring visitors to enter their name, email address, and any other pertinent information, in order to download and view.

POSTS ABOUT INBOUND MARKETING