Social media has gone from being a “time waster” to one of the most dynamic marketing tools available to brands today. Social media channels like Facebook, Twitter, and Pinterest literally have millions of users participating in billions of conversations every day. Is your brand a part of the conversation?
Studies show that 91% of 18- to 34-year-olds who use social media are talking about brands. Social media marketing is the new word-of-mouth marketing, and if you are not strategically positioning yourself to be a part of the social conversation, you will get left behind. We have the experience and creativity to help you build an engaged social community and leverage that community to impact your bottom line! Social media marketing is effective when done strategically and has much more impact when used in coordination with other marketing channels.
We strongly believe in the power of social media and have a proven record of helping brands in many different industries meet their social goals. Not every brand will have the same goals when it comes to social media marketing, so the goal-setting process is a very important part of the overall social strategy.
THAT Agency’s social media marketing services provide our clients a wide range of solutions to leverage their social media presence and grab hold of their targeted audience.
THAT Social Strategy
Facebook, Twitter, Pinterest, and Instagram are just a few of the “heavy hitters” in social media, and collectively they provide brands access to billions of users. How can you cut through the noise and get your brand in front of those users? The first step to social media success is a solid social strategy. THAT Agency can assist you with creating a thorough social strategy to ensure that your business gets noticed. From goal-setting to execution, we can help you be sure that you have a comprehensive blueprint for social media success. No matter how big or small your brand is, we can customize a social strategy that will distinguish your brand and make it memorable for today’s social consumer.
THAT Content Creation and Strategy
In the world of social media, content is king! Without the right content strategy, your social media efforts will be underwhelming. We will work with you to create engaging and enjoyable content for your social community. This ensures that your marketing message reaches the maximum number of social consumers possible! Not only will your social channels be packed with engaging brand information, they will also be fun!
THAT Community Management
THAT Agency offers around-the-clock monitoring of your social channels so you can be up to date on exactly what’s being said. We strategically post, tweet, pin, and upload on a consistent basis to keep your social community as engaged as possible. Social media is a fast-paced medium, so it can be easy to miss important customer feedback. Not only do we monitor conversations about your brand, we help create them!
THAT Corporate Training
Do you need help getting the executives on board with social media marketing? We are happy to develop educational seminars, workshops, and other training programs to get your company in step with the world of social media. Our team members have delivered presentations internationally and will customize all information to fit your industry. Whether you simply need an introduction to social media or an in-depth breakdown of the Edgerank algorithm, THAT Agency can help!
THAT Social Consulting & Coaching
Do you already have a social media presence, but it’s not meeting your expectations? We offer consulting and coaching to help keep you stay up-to-date on the trends and technologies of social media. Sometimes an outside perspective can help rejuvenate your efforts and breathe new life into your social communities.
THAT Reporting & Competition Benchmarking
The online marketplace is as competitive as ever! We can keep tabs on your closest competitors to ensure that you stay competitive. THAT Agency offers in-depth and transparent reporting that keeps you informed of your progress month over month and year over year.
THAT Contests & Promotions
Spice up your social community with contests and promotions! We will work with you to understand your industry and goals and then develop a plan to achieve those goals through contests and promotions.
“THAT Agency has been a key component for the development of our social media strategy in The Americas. They have always been both creative and analytic and have always kept us in the loop regarding the use of new platforms. Their quick understanding of the idiosyncrasy of our brands combined with their commitment to our company and our guests has had a major impact on our success in this social environment.” Antonio Batanero, Senior Director Distribution & Ecommerce
Meliá Hotels International – The Americas