Big Five Tours and Expeditions

 Big Five contacted THAT Agency to overhaul their website so that it would allow their customers and travel agents the ability to more easily navigate it. With clear directive to create a high-end look and feel, THAT Agency achieve that goal, while applying a hierarcheral, user-friendly structure.

Utilizing a luxurious color palatte, THAT Agency was able to lend a rich look to the custom tour website, while allowing their amazing tour imagery to take center stage and do the selling for Big Five. At the center of the home page, lives a Flash panel, which incorporates a custom transition to fade from image to image.

 The scaleable Big Five Tours & Expeditions website was built on a PHP Platform, utilizing table-less CSS, as well as custom flash development and AJAX technology.

Two search features were built into the website, allowing users to easily search and find their desired destination and/or tour. Additionally, users are able to notify their friends and family about their upcoming trip, but utilizing the Flash postcard feature, which allows them to customize and send their own online postcard to their recipients of choice.

Technologies Used: PHP, CSS, AJAX and Flash.

 The Big Five Tours & Expedition’s website was built around a feature-rich custom content management system (CMS). With specific needs in place, a pre-built content management system would not afford Big Five with the robust-ness and flexibility as a custom CMS would.

Big Five is able to manage all of their Tours, Destinations and Regions with an intuitive categorization schema, allowing them to create a web of information. Additionally, Big Five has perspective on all lead submissions that are submitted through the site, and which Travel Agents they are directed to. Specials, Press Releases, Testimonials and Email Marketing Campaigns are also manageable via their backend.

 THAT Agency helped Big Five accomplish their SEO goals accomplished first by developing a search engine friendly website, with content sections optimized around a general theme. With an ongoing link baiting and development strategy in action, Big Five continues to see steady growth in traffic and leads for a wide variety of keyword phrases related to their service offerings.