In 1837, Invicta handcrafted its first watches with the belief that fine Swiss timepieces could be offered at modest prices. Today, powered by that same maverick spirit, the once-tiny company has become feared by the rest of the watch making industry due to its innovative product ideas and willingness to try new marketing approaches.
With a brand new product idea, a completely customizable watch, Invicta Watches required an innovative marketing and sales channel that would allow it to take flight. THAT Agency utilized Macromedia Flash Animation and a vibrant, eye-catching color scheme to display the various product combinations available for the timepiece.
The Invicta Watches website was backed by a custom eCommerce application, which helped to overcome Invicta’s lack of physical stores. The website allows users to customize every part of their watch, down to a custom engraving, and then purchase it online.