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Invicta Watches

In 1837, Invicta handcrafted its first watches with the belief that fine Swiss timepieces could be offered at modest prices. Today, powered by that same maverick spirit, the once-tiny company has become feared by the rest of the watch making industry due to its innovative product ideas and willingness to try new marketing approaches.

Web Design

 With a brand new product idea, a completely customizable watch, Invicta Watches required an innovative marketing and sales channel that would allow it to take flight. THAT Agency utilized Macromedia Flash Animation and a vibrant, eye-catching color scheme to display the various product combinations available for the timepiece.


 The Invicta Watches website was backed by a custom eCommerce application, which helped to overcome Invicta’s lack of physical stores. The website allows users to customize every part of their watch, down to a custom engraving, and then purchase it online.