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Masonite

For over 80 years, Masonite has focused on leading-edge product innovation, manufacturing excellence and customer service. As a company and as a brand, Masonite is known worldwide for its quality products, its exceptional customer service and its employees’ commitment to excellence. Masonite is a unique, integrated building products company with its Corporate Headquarters in Tampa, Florida, and operates more than 80 facilities in 18 countries with over 13,000 employees worldwide, spanning North America, South America, Europe, Asia and Africa. Masonite sells its products – doors, components and entry systems – to a wide variety of customers in over 50 countries.

Web Design

With a clear directive to create a fresh new look, and functionality that would be the envy of their competitors, THAT Agency created an influential and cutting-edge design.  Adhering to a strict discovery and design process of: performing usability studies and conscencous groups, creating details specifications, wireframing functionality and then packaging it all up with a beautiful web design, allowed THAT Agency to leave no stone unturned.

Our design efforts paid off, as shortly after the website was launch, The Vanguard Best of the Web Awards, an annual competition that honor extraordinary websites, honored Masonite.com with a “Best Design” accolade for its informative and organized design.

Web Development

With a massive product database, THAT Agency was  tasked to create feature-rich functionalities throughout the new Masonite.com website.  With each proposed feature, THAT Agency would research, recommend and implement the appropriate technology, so that Masonite would out do the competition.

The interactive door configurator is comprised of solid flash, using XML and a database to serve up options and configurations.  Their customized Product Gallery is built in PHP and AJAX, backed by a MySQL database.

The website is developed in table-less cascading style sheets (CSS) and PHP, utilizing javascript and AJAX functionality where necessary to enhance the user experience.

Technologies Used: PHP, CSS, MySQL, Flash, XML, AJAX and Javascript.

Content Management System

The Inspiration Photo Gallery was created in flash, and built around a custom content management system, which allows for the management of the thumbnails, full sized image, title and short description, including link to find specific product within www.masonite.com.

Search Engine Marketing

With a website built on a search engine friendly framework, THAT Agency researched and implemented keyword search trends into Masonite.com using a combination of manual and dynamic optimization techniques. Post-launch, a link development plan was put into action to achieve the desired goal of top rankings for the most often searched, relevant and competitive terms in Masonite’s industry.