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Reputation Management Blog
Owning Your Brand Name in the Search Results for Reputation Management
Recently, I received a call from a new search engine company who offered me a “unbelievable advertising deal” (as the salesman put it) for pay per click ads on their search engine. The salesman claimed that their new search engine was the fastest growing engine in the world, ste...
Online Reputation Management
Your brand has taken time, money and sacrifice to develop. It's a source of pride, but like anything precious, is susceptible to harm.
What is being said about your company, product, or even the industry by which you operate? More importantly, what can be done to cauterize the affects of a negative review, and fuel praise?
THAT Agency's Online Reputation Management services track and react to all utterances—negative and positive—across various communication outlets on the Web.
Our Online Reputation Management service tracks:
- Major search engines, including Google, Yahoo!, Live, and AOL Search
- All influential blogs relevant to your company and industry, and user comments
- User groups, Wikis, message boards and forums
- News and other informational websites
- Large to niche social and content networks, and a number of online venues for consumer generated media (CGM)
- eg. MySpace, YouTube, Digg, and LinkedIn
- Social Networking services, including Twitter and Jaiku
- Many other relevant streams of communication on the Web
Our Internet Reputation Management service is not only concerned with what others are saying about your company, services, or employees, but what is being said about your competition and industry. We develop a set of brand-relevant keywords that, when voiced and published, trigger notifications, allowing us to swiftly react.
Because criticism and misinformation have the potential for destroying a brand and search engine rankings, it is necessary that a company manages their online reputation.
We work with clients to develop a plan of action; understanding how to identify positive and negative comments and work toward suppressing or leveraging them for a complete Reputation Management solution. It is by knowing when and where damage control is needed that allows us to maintain the character of your brand and influence positive content across search engines while depressing the negative.
We encourage all of our clients to supply themselves with this knowledge; take comfort and have confidence in knowing that your reputation is tended to by our thorough and experienced SEO team.