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        or call 888-873-3281

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Search Engine Optimization (SEO)

Some people think that once you are done coddling and creating this wonderful baby you call a website that people will just automatically flock to it. What your website creator did not tell you, is that there are many steps through internet search marketing that need to be taken in order to get your website the visibility you desire. At THAT Agency, organic search marketing includes a number of components to make your website more visible on the Internet.

Search Engine Optimization (SEO), also known as organic search marketing, is the process of selecting targeted keyword phrases related to your business, and ensuring that your site ranks highly when potential buyers are searching for products and services related to these keywords. At THAT Agency, we ensure that web pages are readable to search engines and place the appropriate emphasis on the key topics contained within the individual page of your website. We provide all the services of a search marketing agency in order to make sure the sites we develop and manage always stay ahead of the curve in terms of the latest search engine developments. At THAT Agency we specialize in Hotel SEO approaches.

At THAT Agency, we customize each individual campaign to suit our client’s needs. That being said, the following are the most standard Phases of our SEO approach…

Keyword Analysis:

Choosing the best keywords and phrases to fully optimize your website always begins with careful and considered research. This might be the most important part of organic search marketing THAT Agency provides recommended keywords to our website clients that best describe their company and products or services. These keywords and phrases include terms which describe the following:

• Your Products and/or Services: THAT Agency will work with you to compile keywords and phrases that best describe your Products and/or Services.

• Your Location: These keywords and phrases describe the geographic area where your company does its business, which allows us to more thoroughly target your business’ audience.

• Competitor Analysis: THAT Agency will provide you with necessary tools to rise above your competition and maintain a top position among search engines. After establishing the most effective keywords, THAT Agency will provide you with a broad competitive analysis and baseline report showing you where you are relevant to your competition for each keyword.

Website Optimization:

When it comes to making your website search engine friendly, effective keywords and copy writing are just a small part of the battle. Despite the seeming complexity of search engines, they are not yet complex enough to read all the content that browsers display. Flash, JavaScript, DHTML, and framing technologies are just a few types of web design, which can pose problems for search engine spiders. While they create appealing sites for users, they can stop search engine spiders form effectively crawling your site.

All THAT Agency websites contain search engine optimized back-end architecture, World Wide Web Consortium (W3C) Web Standards page layout, RSS/ATOM feeds and strategic keyword/phrases placement.

Regardless of whether your site was programmed in pure, easy to read HTML, it still may not be relaying appropriate information to the search engine spider. Title, Headings, Meta tags and Strong Tags are all important elements in effective code writing as search engines refer to a specific code for determining content within a web page.

Fully optimized websites should include the following:

• Site Architecture: THAT Agency websites are designed so that all web pages are placed in top level directories and use keywords in file manes to further increase a company’s search engine rankings.
• Database Flexibility – Static Load Speed: While we store all of THAT Agency hosted websites in a database, each individual site web page is published in static form and is optimized to reduce its file size, thus reducing bandwidth. Small static files lead to faster page downloads which increases the ease in which a search engine spider can index a website and lead to better user experience.
• Optimal Page Layout and Navigation Schemes: THAT Agency websites provide page layouts and navigation schemes that allow search engine spiders to index a site easily and efficiently. Web page layouts include keywords and phrases placed optimally on the page, including placement within:
  
  
• Page Title Tags
• Strong Text Tags
• Page Heading Tags
• Meta Description Tags
• Meta Keywords Tags
• Alt Text for Images
• Text Links for Navigation
• Site map

Search Engine Submissions:
Once your website is fully optimized, at THAT Agency, we will submit your site to various Search Engines, so that they will re-spider your newly optimized site, and index your updated content. We will also write text for various topic relevant Directory Submissions.

Inbound Linking:
Quality inbound links are one of the most important factors in internet search marketing. Ethical measures to achieve a high number of links are needed to assure that the on-page optimizations reach their full potential.

Traffic Reports:
Enhanced Website traffic reports are a component of all THAT Agency SEO Campaigns. These reports are generated using industry leading Omniture web analytics software, which provides daily, weekly and monthly metrics to help track your website’s performance.

With the Omniture tracking reports, you can determine how many visitors come to your site, where they’re coming from, and what specific pages they look at – information that can be used to continually increase your company’s online reach and visibility. This reporting system makes it possible for you to track “unique visitors” to your site, observe click paths, and obtain loyalty metrics, including numbers of first time visitors, returning visitors and frequency of use.