If you are looking for a local SEO agency in South Florida, you are in the right place. Whether your company needs support with the entire Search Engine Optimization process or just pieces of the puzzle-like Link Building, Technical SEO, Content creation, or Local Search Optimization, THAT Agency is here to help.
For nearly 20 years, THAT Agency has been supporting local and national companies with their SEO strategies across industry verticals from law to e-commerce, healthcare, hospitality, and more. If you need more information or are looking for inspiration, browse some of our SEO tactics below or check out our recent case studies.
Ready to get started? Try our free SEO website audit for an in-depth report on your website’s health or contact our SEO team for a discovery call.
Search Engine Optimization (SEO), at its core, is a strategy to increase the visibility and traffic of your website by leveraging heavily utilized search engines such as Google, Bing, DuckDuckGo, YouTube, and more.
All search engines have a general mission of organizing information to provide the most relevant results to the question being searched. Whether it’s a searcher looking for a pizza shop on Palm Beach Lakes Blvd. in West Palm Beach, FL (local SEO) or a new couple searching for a guide to purchasing their first home (content creation). The search engines process information across the web and provide the best possible results. Common phrases you may hear from any SEO service provider are, “getting you top rankings”, “we can get you on the first page” and “get your website found”, these are all great goals.
However, at THAT Agency we work with your team to ensure your core business objectives line up with these particular goals to help fill your perspective funnel with awareness, consideration, and decision searchers that fit your target audiences. Be sure to browse our SEO tactics below for more detail on how we achieve results.
Did you know that according to Oberlo there are roughly 3.5 billion searches a day on Google alone! As an SEO team, this gets us excited when thinking of all the possibilities to make connections between searchers and brands not only in South Florida but throughout the world.
However, we know that only a sliver of those 3.5 billion searches may match relevant terms for your business. This leads to the question of, why we set out on this path of putting resources behind optimizing for these terms. As an Inbound Marketing Agency, our philosophy is to attract customers strategically throughout the process of awareness, consideration, and decision phases of their buyer’s journey.
Search Engine Optimization may be the most informed marketing channel available as users quite literally enter their questions or needs into the search engine. So, in regards to leveraging those searches, SEO services are a core strategy in our Inbound Marketing methodology. Our digital marketing team typically puts achievable goals and KPIs in place through quarterly sprint time frames that are aligned with the business objectives of our clients.
Learn more about our strategy and book your discovery call with THAT Agency. For more on leveraging search engines for immediate impact, be sure to check out our paid search marketing services.
Browse our SEO tactics below utilized by our in-house Palm Beach SEO experts. Whether you need some of these services as stand-alone tactics or all of the services, we have you covered. Contact our SEO team or stop into our West Palm Beach office off of I-95 today to get started on your SEO discovery phase.
If your business has a brick-and-mortar location, you are looking to compel customers to visit your physical addresses or your target audience is only utilizing your services in specific geographical regions, Local SEO services may be a piece of your SEO strategy.
From Google My Business management to local citations and website optimization, THAT Agency has proven experience with generating localized awareness and exposure for Florida business owners. Some examples of localized business industries we have worked with are automotive, legal, real estate, hospitality, healthcare, financial services, and nonprofits.
One of the many benefits of working with an SEO Agency is the research portion of finding the correct terms or keywords to target. If your website or web assets are not utilizing terms that are frequently searched, it may be missing some opportunities to gain visibility.
THAT Agency compiles a list of keyword research per page or service/product lines that our clients have for optimization purposes. Once the list of keywords is reviewed with clients, our team maps keywords to pages and blogs to avoid multiple pages trying to optimize for the same term (resulting in keyword cannibalization). Websites of all industries are encouraged to utilize keyword research and mapping to expand visibility for targeted phrases.
Paired with keyword research, SEO content creation is one of the most important aspects of an SEO strategy. If your website or web properties do not have pages or assets that include your target keywords or relevant terms there is a good chance that you will not gain any visibility on search engines for the phrases most important to your brand’s success.
Content creation is also one of the deepest pools of opportunity as each service, product, or topic that your brand is an expert or an authority on should be addressed. In tandem with keyword research, content creation is a great place to start for any brand to gain exposure.
Learn more about content and its importance in inbound marketing methodologies.
Technical or on-page SEO can be one of the most daunting tactics to tackle for a brand or company without an agency or in-house SEO team. From keeping up with the latest ranking algorithms to finding time for fixing broken links, redirect chains, missing page titles, and more, technical SEO is an important task to balance with development teams.
THAT Agency has experience with a plethora of CMS platforms and raw HTML editing capabilities. Take back control of your website by addressing your on-page issues with our FREE Website Audit download.
If you are looking for a website redesign or build get started with our West Palm Beach website design services on a discovery call.
Your website’s authority plays a large role in whether or not your pages will rank within the search engines. In order to build authority and relevance, acquiring backlinks from other websites is another core building block of a successful SEO campaign.
For those that are new to backlinking, we like to consider one link as a vote of confidence or a hand being raised from peers, customers, or business partners that would endorse your website’s value. The more hands that are raised, the more likely your website or the page has a chance of moving up the Search engine result pages (SERPs) for the targeted keywords that were selected. Backlinks or referring links can come from a large list of connections such as localized business directories to business partners or industries aligned with yours.
For more information regarding backlinking, contact our team, or visit our free downloadable resources.
We use a number of SEO tools, including but not limited to Google Search Console, Moz, Raven Tools, SEMrush, Ahrefs, Screaming Frog, and Yoast.
Pricing is customized per project and based on hours quoted. Each proposal is broken into tactics with hours assignments.
No. All work we do is done in-house by our team of experienced and knowledgeable SEO professionals in West Palm Beach, FL.
Depending on the project, the process will be determined during the onboarding meeting with the account management team. Typically, our SEO team works on quarterly project schedules.
Key Performance Indicators (KPIs) are determined during the onboarding meeting. However, standard KPIs start with driven leads/sales and also include organic traffic, impressions, the position of keywords, and individual content performance.
We set mutually agreed-upon goals with our clients and identify key performance indicators (KPIs) to measure the success of our SEO services. Some examples of SEO KPIs include organic sessions, keyword ranking increases, and leads/conversions.
First and foremost, we choose keywords based on relevancy. However, we also take into account search volume and difficulty as well as client preferences and the keywords for which competitors rank.