West Palm Beach SEO Services

If you are looking for a local SEO agency in South Florida, you are in the right place. Whether your company needs support with the entire Search Engine Optimization process or just pieces of the puzzle-like Link Building, Technical SEO, Content creation, or Local Search Optimization, THAT Agency is here to help.

For nearly 20 years, THAT Agency has been supporting local and national companies with their SEO strategies across industry verticals from law to e-commerce, healthcare, hospitality, and more. If you need more information or are looking for inspiration, browse some of our SEO tactics below or check out our recent case studies.

Ready to get started? Try our free SEO website audit for an in-depth report on your website’s health or contact our SEO team for a discovery call.

What Is Search Engine Optimization?

Search Engine Optimization (SEO), at its core, is a strategy to increase the visibility and traffic of your website by leveraging heavily utilized search engines such as Google, Bing, DuckDuckGo, YouTube, and more.

West Palm Beach SEO Services

All search engines have a general mission of organizing information to provide the most relevant results to the question being searched. Whether it’s a searcher looking for a pizza shop on Palm Beach Lakes Blvd. in West Palm Beach, FL (local SEO) or a new couple searching for a guide to purchasing their first home (content creation). The search engines process information across the web and provide the best possible results. Common phrases you may hear from any SEO service provider are, “getting you top rankings”, “we can get you on the first page” and “get your website found”, these are all great goals.

However, at THAT Agency we work with your team to ensure your core business objectives line up with these particular goals to help fill your perspective funnel with awareness, consideration, and decision searchers that fit your target audiences. Be sure to browse our SEO tactics below for more detail on how we achieve results.

Why Do You Need SEO?

Did you know that according to Oberlo there are roughly 3.5 billion searches a day on Google alone! As an SEO team, this gets us excited when thinking of all the possibilities to make connections between searchers and brands not only in South Florida but throughout the world.

However, we know that only a sliver of those 3.5 billion searches may match relevant terms for your business. This leads to the question of, why we set out on this path of putting resources behind optimizing for these terms. As an Inbound Marketing Agency, our philosophy is to attract customers strategically throughout the process of awareness, consideration, and decision phases of their buyer’s journey.

Search Engine Optimization may be the most informed marketing channel available as users quite literally enter their questions or needs into the search engine. So, in regards to leveraging those searches, SEO services are a core strategy in our Inbound Marketing methodology. Our digital marketing team typically puts achievable goals and KPIs in place through quarterly sprint time frames that are aligned with the business objectives of our clients.

Learn more about our strategy and book your discovery call with THAT Agency. For more on leveraging search engines for immediate impact, be sure to check out our paid search marketing services.

SEO Tactics & Services In West Palm Beach

Browse our SEO tactics below utilized by our in-house Palm Beach SEO experts. Whether you need some of these services as stand-alone tactics or all of the services, we have you covered. Contact our SEO team or stop into our West Palm Beach office off of I-95 today to get started on your SEO discovery phase.

Local SEO Services

THAT Agency Conference Room | West Palm Beach

If your business has a brick-and-mortar location, you are looking to compel customers to visit your physical addresses or your target audience is only utilizing your services in specific geographical regions, Local SEO services may be a piece of your SEO strategy.

From Google My Business management to local citations and website optimization, THAT Agency has proven experience with generating localized awareness and exposure for Florida business owners. Some examples of localized business industries we have worked with are automotive, legal, real estate, hospitality, healthcare, financial services, and nonprofits.

Keyword Research & Mapping Services

One of the many benefits of working with an SEO Agency is the research portion of finding the correct terms or keywords to target. If your website or web assets are not utilizing terms that are frequently searched, it may be missing some opportunities to gain visibility.

THAT Agency compiles a list of keyword research per page or service/product lines that our clients have for optimization purposes. Once the list of keywords is reviewed with clients, our team maps keywords to pages and blogs to avoid multiple pages trying to optimize for the same term (resulting in keyword cannibalization). Websites of all industries are encouraged to utilize keyword research and mapping to expand visibility for targeted phrases.

Digital Content & Copywriting Services

Paired with keyword research, SEO content creation is one of the most important aspects of an SEO strategy. If your website or web properties do not have pages or assets that include your target keywords or relevant terms there is a good chance that you will not gain any visibility on search engines for the phrases most important to your brand’s success.

Content creation is also one of the deepest pools of opportunity as each service, product, or topic that your brand is an expert or an authority on should be addressed. In tandem with keyword research, content creation is a great place to start for any brand to gain exposure.

Learn more about content and its importance in inbound marketing methodologies.

Technical SEO Services

Technical or on-page SEO can be one of the most daunting tactics to tackle for a brand or company without an agency or in-house SEO team. From keeping up with the latest ranking algorithms to finding time for fixing broken links, redirect chains, missing page titles, and more, technical SEO is an important task to balance with development teams.

THAT Agency has experience with a plethora of CMS platforms and raw HTML editing capabilities. Take back control of your website by addressing your on-page issues with our FREE Website Audit download.

If you are looking for a website redesign or build get started with our West Palm Beach website design services on a discovery call.

Backlinking Services

SEO Agency In West Palm Beach

Your website’s authority plays a large role in whether or not your pages will rank within the search engines. In order to build authority and relevance, acquiring backlinks from other websites is another core building block of a successful SEO campaign.

For those that are new to backlinking, we like to consider one link as a vote of confidence or a hand being raised from peers, customers, or business partners that would endorse your website’s value. The more hands that are raised, the more likely your website or the page has a chance of moving up the Search engine result pages (SERPs) for the targeted keywords that were selected. Backlinks or referring links can come from a large list of connections such as localized business directories to business partners or industries aligned with yours.

For more information regarding backlinking, contact our team, or visit our free downloadable resources.

What tools does the Team use?

We use a number of SEO tools, including but not limited to Google Search Console, Moz, Raven Tools, SEMrush, Ahrefs, Screaming Frog, and Yoast.

How does your pricing work?

Pricing is customized per project and based on hours quoted. Each proposal is broken into tactics with hours assignments.

Do You Outsource Work?

No. All work we do is done in-house by our team of experienced and knowledgeable SEO professionals in West Palm Beach, FL.

What is your process?

Depending on the project, the process will be determined during the onboarding meeting with the account management team. Typically, our SEO team works on quarterly project schedules.

What KPIs do you use?

Key Performance Indicators (KPIs) are determined during the onboarding meeting. However, standard KPIs start with driven leads/sales and also include organic traffic, impressions, the position of keywords, and individual content performance.

How do you show success?

We set mutually agreed-upon goals with our clients and identify key performance indicators (KPIs) to measure the success of our SEO services. Some examples of SEO KPIs include organic sessions, keyword ranking increases, and leads/conversions.

How Do You Choose Keywords?

First and foremost, we choose keywords based on relevancy. However, we also take into account search volume and difficulty as well as client preferences and the keywords for which competitors rank.

Client Reviews

Our company KRosengart retained THAT Agency over fours years ago to take our business to the next level. They use conversion optimization practice throughout our web design, and we now have new customers converting at a higher pace year over year. THAT Agency manages all aspects of our digital marketing, and we are happy to consider them a partner. We also love visiting them in West Palm Beach, FL for our bi-yearly review.read more
BJ Palmer
BJ Palmer
14:57 07 Nov 18
We have worked with THAT Agency for over 9 years. They have built three websites for us over the years. Each time they walk us through the process and use a very thourough systematic approach to ensure our project comes out how we had planned it too. We are excited to get started with the socila media aspects of the business as well. Very good at lead generation. THAT Agency is located in West Palm Beach, FL and we are in NJ but this has not been an issue. We love their Web Design work.read more
Ricky Levant
Ricky Levant
15:21 01 Nov 18
Knowledgeable Digital Marketing Agency that goes above and beyond for clients. As HubSpot certified partners, all efforts are rooted in Inbound marketing strategies and education for cohesive marketing & sales plans.read more
Jordan K
Jordan K
12:00 05 Jul 18
Many years ago we set out to find an agency to help us manage our social presence, content strategy, web design initiatives and more. I am very thankful that we found and partnered with THAT Agency. They have played a critical role in our success. Bill and the team are always there when we need them and consistently provide high quality work and results.read more
David Green
David Green
21:10 02 Oct 17
Excellent team that goes over and above for every client. ROI focused and obsess with results!
Nathan Mendenhall
Nathan Mendenhall
20:42 25 Aug 17
There was an idea and two sisters trying to explain what they want. It was amazing the way That Agency really absorbed our explanation and really designed our idea. THAT Agency built our website with professionalism, knowledge and some sense of humor. Great team… Great listeners.read more
Paula Dumont
Paula Dumont
03:32 30 Aug 12
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. I constantly receive compliments about our website, all thanks to Michelle, Bill, and their entire team's efforts. This lends immediate credibility to us before we even enter the meeting room. They also do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. Our social media outreach has been great and they even helped me create hard copy brochures and pamphlets. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to be.read more
Jeremy Lewin
Jeremy Lewin
17:33 05 Mar 20
I've had the pleasure of working with THAT Agency over the past 7 years on various projects. The team goes out of their way to understand my needs and go above and beyond in getting the desired results. Highly recommended.read more
Edel Laura Herlong
Edel Laura Herlong
19:20 05 Mar 20
THAT Agency is THE Agency for all of your Marketing needs inclusive of Website Development, SEO, Paid Social Media Ads and much more. If you are a professional that understands you need to spend money to make money and are interested in a valuable investment in marketing, THAT Agency is YOUR Agencyread more
arif boysan
arif boysan
04:11 06 Mar 20
We needed a website for our new law firm to be completed within two weeks. THAT agency not only met the deadline but delivered an astonishing website that rivals that of many prestigious law firms. They were incredibly professional and were available anytime. I would strongly recommend THAT agency for any business that wants to generate a strong online presence!read more
Miguel Aristizabal
Miguel Aristizabal
15:28 24 Apr 20
I have been working with that Agency for years and my business continues to flourish! I There team continues to build programs to fit our specific needs. They provide a variety services like social media, blogging and website updates. My dedicated account manager has brought us enormous results and I cant recommend them enough.read more
Karen Rosengart
Karen Rosengart
14:06 07 May 21
Everyone at THAT Agency is very dedicated and good at what they do. On top of that they are patient in explaining to me the things that I as business owner know very little about when it comes to digital marketing. Thank you!read more
Ryan Smollar
Ryan Smollar
15:55 07 May 21
Bill and is team are extraordinarily knowledgeable and are a pleasure to work with. They provided cost effective suggestions for lead generation and were there for us through the entire process.
Chris Losquadro
Chris Losquadro
18:10 07 May 21
I view THAT AGENCY as Creative Strategists in a very cluttered field.They have made sure that my clients at Iconoclast Brand Marketing & Entertainment are not simply part of the conversation but are leading the conversation. It's not simply about how solid your creative is, more importantly ... how it's executed to generate activity, conversation, action and sales. This is the element they excel in .... I ran CBS Branded Entertainment Digital marketing for many years, I wish I knew of THAT AGENCY back then, I would have acquired them.read more
greg bennett
greg bennett
19:31 10 May 21
Just a phenomenal marketing company. Creative, responsive, and gets the results you need to grow your business.
Admin BTMediation
Admin BTMediation
13:45 12 May 21

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