Natura, imported by Banfi Vintners, is the #1 imported organic wine brand and is produced by Emiliana Organic Vineyards, the world’s leading organic winery. It is a top 10 brand in the Chilean category, showing incredible momentum and the strongest growth trends amongst top players in the segment. Natura produces a range of well-balanced wines with new world style and sophistication. Certified organic by IMO, produced with 100% organically grown grapes and vegan friendly – a statement of quality and purity.
With no prior internet presence, THAT Agency was tasked with introducing the recently revamped Natura brand online. Seeking a design that was clean, bright and modern, Natura Wines hired THAT Agency due to their website design services and digital marketing expertise.
THAT Agency introduced Natura Wines online with a clean, responsive, search engine friendly website that captures the feel of the brand and appeals to Natura’s target audience: engaged, aware consumers who have a love of the outdoors and an appreciation for a pure lifestyle. The new Natura Wines website is built upon the most popular content management system (CMS), WordPress, and feature information about each of Natura’s wines, its winemaker, and a tab title “Outdoorphins,” which will feature a variety of original content related to organic wine, nature, and an active outdoor lifestyle.
THAT Agency was tasked with developing and implementing a search engine optimization (SEO) strategy within the new website, as well as on an ongoing basis. Tasks include performing onsite website optimizations, article creation, press release creation and submission, link building, analytics, and reporting.
In addition to introducing Natura Wines’ online presence via a new website, THAT Agency also took on their social media marketing services. Establishing the brand across many of the major social networks, including: Facebook, Twitter, Instagram, Google+ and Pinterest, THAT Agency also manages Natura Wines social presence on an ongoing basis, providing services, such as: content creation, community management, influencer outreach, contests and polls, analytics, and reporting.