Social Media Marketing Services

Strategic Social Programs That Build Your Brand and Drive Real Business Outcomes

Most social media management is activity for activity’s sake — posting on a schedule with no clear line to revenue. THAT Agency builds social programs where every platform, every content type, and every paid campaign connects back to business goals your leadership actually cares about.

How Social Media Marketing Drives Brand Growth and Business Results

Social media done right does two things simultaneously: it builds the kind of brand recognition that makes every other marketing channel more effective, and it generates measurable business outcomes — leads, sales, and customer retention — that justify the investment. Most agencies optimize for one or the other. We build programs that do both.

At THAT Agency, social media means platform-native content created by people who understand each channel’s culture and algorithm, community management that actually responds to your audience rather than ignoring comments, paid social integrated with organic rather than running as a separate silo, and reporting that shows what social contributed to revenue — not just reach and impressions. Your data is your data. You see the real numbers, and our account team will tell you what they actually mean.

Social media also plays an increasingly important role in AI search visibility. Brands with consistent, credible social presence earn stronger entity signals that influence how AI platforms like ChatGPT and Perplexity represent them in generated answers. That’s a layer most social agencies aren’t thinking about yet.

What Our Social Media Marketing Services Include

Six areas of work built to grow your brand and connect social presence to business outcomes.

THAT Agency handles every part of social media, from strategy and audience research through content production, community management, paid amplification, and performance reporting.

Social Media Strategy & Planning

Before any content gets created, we build the strategic foundation. That means identifying which platforms your audience actually uses and where the highest-ROI opportunity is for your specific business, defining content pillars aligned with your brand voice and business goals, mapping out a content calendar, and establishing KPIs that reflect business outcomes — not just vanity metrics. Every engagement starts with a clear baseline so performance improvements are measurable from month one.

Goal:Build a strategy that gives every post a reason to exist, and gives the team a clear playbook.

Content Creation & Publishing

We create platform-native content designed for how each channel actually works — not the same post reformatted and published everywhere. Short-form video for Instagram Reels, TikTok, and YouTube Shorts. Carousel posts and graphics built for static feed performance. LinkedIn content written for professional audiences, not repurposed blog excerpts. Stories and conversational formats that keep your brand visible between major posts. Content is created by people, reviewed for brand alignment, and published on a schedule optimized by platform and audience behavior.

Goal:Produce content that earns its place in the feed, and that your audience would save, share, or send to a friend.

Community Management & Engagement

Publishing content and ignoring the comments is not a social media strategy. We monitor and respond to comments, manage direct messages, track brand mentions through social listening, and proactively engage with your audience in ways that build genuine relationships. For businesses where reputation matters — and that’s most of them — active community management is also an early warning system for issues that need attention before they become problems.

Goal:Turn followers into community, and community into customers.

Paid Social Advertising

Organic social builds brand equity over time. Paid social accelerates specific outcomes on a defined timeline. We manage paid campaigns across Facebook, Instagram, LinkedIn, and TikTok — audience targeting and retargeting using your first-party data, creative development and systematic testing, and campaign optimization tied to cost per acquisition rather than cost per click. Paid and organic run as one integrated strategy, not two separate programs competing for the same budget conversation.

Goal:Scale what’s already working organically, and use paid to drive measurable conversions, not just reach.

Platform-Specific Optimization

Each platform has its own algorithm, content preferences, and audience expectations. What earns reach on LinkedIn actively hurts performance on TikTok. We manage each platform on its own terms — Instagram Reels and shopping features, Facebook community and video, LinkedIn thought leadership and B2B engagement, TikTok platform-native storytelling, and YouTube long-form and Shorts. No copy-paste publishing across channels.

Goal: Maximize platform-specific algorithms and audience engagement.

Analytics & Performance Reporting

We report on what matters to your business. Leading indicators — reach, engagement rate, follower growth — tell us how content is performing. Business outcomes — website traffic from social, lead volume, attributed revenue, cost per acquisition from paid — tell us whether the program is working. You see both, with direct access to your source-of-truth data, and your account manager will explain what the numbers mean and what we’re doing about them.

Goal:Tie every post and every dollar of paid spend to business outcomes, and double down on what’s working.

Who Our Social Media Services Are Built For

Our social media work is built for businesses that want their social presence to do more than exist — and that want honest reporting on whether it’s working.

We regularly work with local businesses building community awareness and customer relationships in specific geographic markets; eCommerce brands driving product discovery and direct sales through Instagram, TikTok, and Facebook; B2B service providers using LinkedIn to build thought leadership and generate qualified leads; and multi-location operators managing brand-consistent social presence across markets without losing local relevance.

If your current social presence feels like activity without direction — posting because you know you should, but unsure what it’s producing — that’s the most common reason businesses come to us.

West Palm Beach, FL

Colorado Springs, CO

Start Building a Social Media Program That Connects to Revenue

We’ll start with a straightforward conversation about your current social presence, what’s working, what isn’t, and what a strategy tied to your actual business goals would look like. No pitch deck. No pressure.

How Our Social Media Process Works

Step 1. Audit and Strategy

We start with a review of your current social presence, audience data, content performance, and competitive landscape. From that we build a platform strategy, content framework, and KPI structure specific to your business — not a template adapted to fit you. Profile optimization, posting cadence, content pillars, and reporting structure are all defined before content creation starts.

Step 2. Content Creation and Community Building

We create and publish content on a consistent schedule, actively manage your community, and track performance against the benchmarks we set. Paid social campaigns are built and optimized in parallel with organic when included in the engagement. Your account manager communicates what’s performing, what we’re testing, and why — monthly at minimum, more frequently when there’s something worth discussing.

Step 3. Optimization and Growth

We review performance data monthly and refine the strategy based on what it shows. Content types that earn results get more budget and attention. Formats that underperform get replaced. Platform algorithm changes get accounted for quickly rather than discovered in the next quarterly report. The program gets better over time because we’re making decisions based on your specific data, not industry generalizations.

Why Choose THAT Agency for Social Media

Most social media agencies fall into a few patterns we’ve watched fail. They build pretty content calendars that ignore platform-native culture. They generate captions with ChatGPT and wonder why engagement craters. They run paid and organic on separate teams with no coordination. Or they over-index on follower growth as a goal, then can’t explain why a 200,000-follower account still doesn’t generate revenue.

Three things set us apart:

We prioritize human-led content over AI-generated filler. 2026 audiences spot synthetic content in seconds. The content that ranks, earns shares, and gets cited is the content that demonstrates real human perspective. We use AI to draft and ideate, never to substitute for craft.
We treat paid and organic as one program. Organic winners get paid amplification. Paid audiences feed organic strategy. Custom audiences from one platform feed targeting on another. Most agencies run paid and organic in silos. We don’t.
We measure social against business outcomes, not vanity metrics. Engagement rate matters less than what that engagement is doing, driving traffic, building pipeline, closing sales, or growing customer LTV.

The result: social presence that actually shows up where your buyers spend time, and content they’d save, share, or send to a friend.

Frequently Asked Questions About Our Social Media Marketing Services

Your Social Media Marketing Questions Answered

Have questions about social media strategy, platform selection, or content creation? Here are answers to the most common questions businesses ask when partnering with a social media marketing agency.

What does a social media agency actually do?

A social media agency builds and executes programs that grow audiences, engage communities, and drive measurable business outcomes across platforms like Instagram, TikTok, LinkedIn, Facebook, YouTube, and X. At THAT Agency, that includes strategy, audience research, content production, community management, paid social advertising, influencer and creator partnerships, and performance analytics, all tied to business outcomes, not follower counts.

Which platforms should my business actually be on?

Whichever ones your audience already lives on, not all of them. Instagram is essential for visual brands, lifestyle products, ecommerce, hospitality, and B2C broadly. TikTok dominates younger audiences and drives viral discovery for the right content. LinkedIn is the only platform that consistently works for serious B2B lead generation. YouTube is increasingly underrated for authority content. Facebook still wins for community building, local markets, and audiences over 35. Most businesses are better off dominating two or three platforms than spreading thin across all of them.

How often should we post?

Consistency matters more than frequency. Rough guidance: Instagram 3–7 posts/week plus daily Stories; TikTok 3–7/week (the algorithm rewards velocity); LinkedIn 2–5/week; Facebook 3–5/week; YouTube 1 long-form video plus 2–3 Shorts weekly. But cadence has to match content quality. Daily mediocre posts hurt more than three excellent ones. We optimize cadence to your team’s capacity to produce content that’s actually worth posting.

What kind of content actually works?

Authentic, human-led content. Audiences detect AI-generated filler instantly and engagement plummets when content feels synthetic. The formats winning across platforms: short-form vertical video (Reels, TikToks, Shorts), founder and team-led content that shows real perspective, behind-the-scenes and process content, educational content with a strong point of view, user-generated content amplified strategically, and interactive content (polls, questions, Q&As). What’s not working: stock photos with captions, generic motivational quotes, and anything that reads like it was generated in 30 seconds.

Do you use AI to create our social media content?

We use AI the same way any modern creative team does, as a tool for research, ideation, drafting, and analytics. But the actual content we publish is created and reviewed by humans who understand your brand, audience, and platform culture. AI-generated content underperforms because audiences and algorithms both detect it. Authentic, human-led content is one of our biggest differentiators.

How do you measure social media success?

Business outcomes first. Revenue attributed to social (including assisted conversions), pipeline contribution for B2B, ecommerce sales, qualified leads, and customer acquisition cost. Engagement metrics matter as leading indicators, saves and shares carry more algorithmic weight than likes and comments, but they’re not the goal. Every monthly report ties social activity to outcomes your CFO would care about.

Do you handle paid social advertising?

Yes, and we run paid and organic as one coordinated program, not two separate workstreams. Paid social amplifies what’s already working organically, builds qualified audiences for retargeting, and drives measurable conversions when organic reach caps out. We manage paid across Meta, LinkedIn, TikTok, YouTube, Pinterest, and X, choosing platforms based on where your customers actually convert.

How long does social media take to start working?

Faster than SEO, slower than paid. Weeks 1–4 are content launch and pattern detection. Months 2–3, engagement patterns emerge and follower growth accelerates. Months 4–6, brand awareness improves measurably and traffic plus leads start increasing. Months 6–12+, growth really takes off as your audience grows, content library deepens, and the algorithm trusts your account. Paid social can accelerate results immediately for brands ready to invest in scale.

Can you work with our in-house team?

Yes. We run flexible engagement models. Full-service means we handle strategy, content, posting, and community. Content-only means we produce while your team posts and manages. Hybrid means we own specific lanes (e.g., paid social) while your team owns others (e.g., organic). Strategy and consulting positions us as advisors. The right model depends on your team’s capacity and expertise.

How is THAT Agency different from other social media agencies?

Three things. We prioritize human-led content over AI-generated filler, and audiences and algorithms both reward the difference. We treat paid and organic as one coordinated program instead of two unrelated workstreams. And we measure social by business outcomes (revenue, leads, pipeline) instead of vanity metrics like follower count. Most agencies still optimize for the wrong thing. We don’t.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for social media marketing services that build engaged communities and drive measurable results.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.