Print Marketing Services

Strategic Print Campaigns That Cut Through Digital Noise and Drive Measurable Response

Digital channels are more crowded than they’ve ever been. Print is less crowded than it’s been in decades. THAT Agency builds print marketing programs — direct mail, collateral, and integrated campaigns — designed to stand out, drive response, and work alongside your digital strategy rather than in spite of it.

How Print Marketing Drives Response and Integrates with Your Digital Strategy

Print works differently than digital — and that difference is increasingly an advantage. The average person receives over 100 marketing emails a week and sees thousands of digital ads daily. The average household receives a fraction of that volume in physical mail. Less competition for attention means higher response rates, better recall, and a tangible brand impression that digital alone can’t replicate.

At THAT Agency, print marketing means strategy first — list selection, offer development, and campaign timing built around your business goals — followed by design and production that executes the strategy, and integration with your digital channels that amplifies the result. Direct mail coordinated with email follow-up and retargeting consistently outperforms either channel running independently. QR codes and personalized URLs (PURLs) make modern print campaigns as trackable as digital, connecting response directly to conversions and revenue.

We handle the full scope: strategy, design, copywriting, production, mailing, and performance tracking. You see exactly what your print investment produced, with reporting tied to response rates, cost per lead, and revenue attribution — the same standard we apply to every other channel.

What Our Print Marketing Services Include

Five areas of work built to create print campaigns that drive response and integrate with your digital strategy.

Our print marketing services cover every aspect of creating, producing, and distributing print campaigns that drive response. From strategy and design to printing, mailing, and performance tracking, we create integrated programs that deliver measurable ROI.

Direct Mail Campaigns

Direct mail consistently produces higher response rates than most digital channels — particularly for house lists of existing customers, where response rates run significantly higher than cold prospect outreach. We handle every element of a direct mail campaign: target list selection and segmentation, offer and messaging development, creative design and copywriting, variable data personalization, production and print, mailing list management and postal optimization, and delivery tracking. Every campaign includes tracking mechanisms — QR codes, PURLs, or dedicated phone numbers — so response is measurable rather than estimated.

Goal: Drive qualified leads and sales through high-response direct mail.

Print Collateral Design & Production

Professional print collateral builds credibility at every stage of the sales process and at every physical touchpoint where a prospect encounters your brand. We design and produce brochures, flyers, sell sheets, business cards, presentation folders, catalogs, and sales kits — all designed to reflect your brand accurately, communicate your value proposition clearly, and hold up in the quality comparison a prospect makes when they’re evaluating options. Production is managed for quality across paper stock, printing method, and finishing options.

Goal: Create professional materials that build trust and support conversion.

Marketing Materials & Promotional Items

Physical brand presence at events, in offices, and at point of sale reinforces digital messaging and keeps your brand visible in contexts where screens aren’t. We create postcards, door hangers, rack cards, signage, banners, and promotional products — all designed consistently with your brand standards and produced for the specific context they’ll be used in.

Goal: Maintain consistent brand presence across all physical touchpoints.

Print & Digital Integration

Print campaigns produce the strongest results when they’re coordinated with digital channels rather than run in isolation. We plan and execute the integration: timing direct mail delivery to coincide with email follow-up sequences, building retargeting audiences from mail recipient lists, syncing print offers with landing pages that match the creative, and using QR codes and PURLs to track the digital behavior that print pieces drive. The result is a campaign that touches prospects across multiple channels rather than asking a single piece of mail to do all the work.

Goal: Amplify response through coordinated multi-channel campaigns.

Print Campaign Analytics & Tracking

Modern print campaigns are fully measurable. We track response rate by list segment, offer, and creative variation; conversion rate from response to customer; revenue attribution linking sales back to specific campaigns; cost per lead and cost per acquisition; and digital engagement from QR codes and PURLs. Monthly reporting connects print performance to business outcomes the same way we report on digital channels — not estimated reach, but actual response and revenue.

Goal: Provide transparent reporting showing print marketing ROI.

Who Our Print Marketing Services Are Built For

Print marketing works best for businesses that want to reach a specific, defined audience in a tangible way — and that understand print works alongside digital rather than instead of it.

We regularly work with local businesses building community awareness and driving foot traffic through geographic targeting; real estate professionals using high-response direct mail to reach homeowners and buyers in specific neighborhoods; service businesses using professional collateral to establish credibility in the sales process; multi-location companies maintaining brand consistency across physical markets; and businesses in categories where a physical impression — a well-designed brochure, a dimensional mailer, a high-quality business card — creates trust that a digital ad can’t replicate.

If you’ve written off print because you assumed it was untrackable or outdated, the technology for measuring print response has changed significantly. It’s as accountable as any digital channel when set up correctly.

West Palm Beach, FL

Colorado Springs, CO

Start Building Print Campaigns That Drive Measurable Response

We’ll start with a straightforward conversation about your audience, your current marketing mix, and where print could add response and reach that digital channels alone aren’t delivering. No pitch deck. No pressure.

How Our Print Marketing Process Works

Step 1. Strategy and Planning

We start by defining your campaign goals, target audience, and offer — and mapping out how print fits into the broader campaign alongside email, digital ads, and other channels. List selection and segmentation strategy, offer development, digital integration planning, budget allocation, and campaign timeline are all established before design begins.

Step 2. Design and Production

We develop the creative concept, write copy aligned with your brand voice, set up variable data personalization where applicable, and manage production through to delivery. Quality review covers design accuracy, print specifications, personalization data integrity, and finishing before anything goes to press.

Step 3. Distribution, Tracking, and Reporting

We coordinate mailing, manage postal optimization, and synchronize distribution timing with the digital components of the campaign. Response tracking is active from day one — QR codes, PURLs, and dedicated numbers capturing engagement as it happens. Campaign performance reporting connects response data to conversions and revenue, with recommendations for the next campaign based on what the data showed.

Frequently Asked Questions About Our Print Marketing Services

Your Print Marketing Questions Answered

Have questions about print marketing strategy, response rates, or costs? Here are answers to the most common questions businesses ask when partnering with a print marketing agency.

Is print marketing still effective in 2026?

Yes—print marketing is MORE effective than many digital channels in 2026:

4.9-9% response rates for direct mail vs. 0.12-1% for digital
Print delivers £6.36 profit per £1 spent—highest ROI of all ad channels
70% better information retention when reading print vs. digital
Less crowded than digital—easier to stand out in 2026
400% higher response rates when print integrates with digital

Print is particularly effective because it cuts through digital noise and creates tangible connections.

What are typical direct mail response rates?

Direct mail consistently outperforms digital marketing in response rates:

Prospect lists: 0.5-4.9% average response rate
House lists (existing customers): 5-9% average response rate
Well-targeted campaigns: Up to 5-9% response rates
Digital marketing average: 0.12-1% response rate

Response rates depend on list quality, offer strength, personalization, and creative execution.

What is the ROI of print marketing?

Print marketing delivers strong, measurable ROI:

Print advertising ROI: £6.36 profit per £1 spent (highest of all channels)
Average print marketing ROI: 130%
Direct mail ROI: 112% average (higher than email at 93%, paid search at 88%, social at 81%)
Print + digital integration: Up to 400% higher response rates

ROI is highest when print integrates with digital campaigns and includes proper tracking.

How does print integrate with digital marketing?

Modern print campaigns integrate seamlessly with digital channels for amplified results:

QR codes link to landing pages, videos, or offers
Personalized URLs (PURLs) track individual recipients
Coordinated timing syncs mail delivery with email and digital ads
Retargeting ads follow up print recipients online
Email sequences reinforce print messaging
Call center coordination times outreach with mail arrival

Integration creates multiple touchpoints that achieve 400% higher response rates than digital alone.

What types of print marketing materials do you create?

We create comprehensive print materials for all business needs:

Direct mail (postcards, letters, dimensional mailers)
Brochures (bi-fold, tri-fold, z-fold)
Flyers and sell sheets for promotions
Business cards and stationery
Catalogs for product lines
Presentation folders and sales kits
Signage and banners for visibility
Promotional products for brand awareness

Material recommendations are based on your marketing objectives and audience.

How much does print marketing cost?

Print marketing investment varies based on quantity, format, and complexity:

Postcards: $0.30-$1.50 per piece including printing and postage
Brochures: $0.50-$3.00 per piece depending on size and paper
Direct mail letters: $0.75-$2.50 per piece with printing, envelope, postage
Flyers: $0.15-$0.75 per piece for bulk quantities
Business cards: $20-$100 per 250-500 cards

Costs decrease significantly with larger quantities, and ROI typically far exceeds investment.

How does personalization improve print marketing results?

Personalization significantly increases engagement and response:

68% of consumers are more likely to engage with personalized messages
Variable data printing customizes each piece with recipient information
Personalized offers based on customer data increase relevance
Targeted messaging by segment improves conversion rates

Modern variable data printing makes personalization affordable at scale.

Can you track print marketing performance like digital?

Yes—modern print campaigns are fully measurable:

Response rate tracking by list, offer, and creative
Conversion tracking from response to customer
Revenue attribution linking sales to campaigns
QR code and PURL tracking measuring digital engagement
Delivery tracking knowing when mail arrives
Cost per lead and CPA for ROI analysis

Proper tracking makes print as accountable as digital marketing.

Why is print less crowded than digital in 2026?

Digital marketing has become oversaturated while print has declined in volume:

100+ marketing emails received per week by average person
Thousands of digital ads seen daily
Only 5-10 pieces of direct mail received per week
Easier to stand out in less crowded channel

This makes 2026 an ideal time to leverage print for competitive advantage.

How do I get started with print marketing services?

Getting started is straightforward:

Schedule a consultation to discuss your goals, audience, and current marketing
Campaign strategy session where we identify opportunities and develop integrated approach
Custom proposal with recommended tactics, timeline, and investment
Campaign development including list selection, creative, and digital integration planning

From there, we handle design, production, mailing, and performance tracking.

What Our Clients Say About Us

Discover why businesses trust THAT Agency for print marketing services that combine beautiful design with measurable response and ROI.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Print Marketing Results from Real Clients

Response and ROI outcomes from actual client print campaigns.

Woolems

Elevated its luxury brand presence through a high-end website, SEO, and premium print collateral.

ACP Jets

Enhanced its luxury brand experience with a high-end website, SEO, and premium print assets designed to attract premium clientele.