Paid Advertising (PPC) Services

Campaigns Built to Generate Qualified Leads and Profitable Revenue Growth

Paid advertising is the fastest path to qualified traffic — but only when every dollar is tracked, tested, and tied to what it actually produced. THAT Agency manages paid campaigns across Google, Meta, and LinkedIn with one goal: more revenue out of every dollar than the campaign before it.

How Paid Advertising Drives Qualified Traffic and Revenue for Your Business

Most PPC agencies optimize for clicks. We optimize for what happens after the click — leads, sales, and customer acquisition cost against your actual profit margins. The difference shows up in how we set up accounts, how we structure campaigns, and what we put in the monthly report.

At THAT Agency, paid advertising means three things working together: campaigns built around your business model and revenue goals, landing pages optimized to convert the traffic your ads generate, and reporting that connects ad spend directly to closed revenue — not just impressions and click-through rates. You see exactly what your budget produced, with direct access to your own data and no markup on media spend.

We manage paid across Google Ads, Meta, Microsoft Ads, and LinkedIn, and we integrate first-party data from your CRM to improve targeting as campaigns mature. Every account is managed by people, not handed to platform automation and left alone.

What Our Paid Advertising Services Include

Full-service PPC management across every major platform, built into every engagement based on your business model and goals.

Google Ads Management

Google Ads is the highest-intent paid channel for most businesses — it captures buyers who are actively searching for a solution right now. We manage Search campaigns targeting high-intent keywords, Performance Max campaigns across Google’s full network, Shopping campaigns for eCommerce, Display and remarketing for retargeting, YouTube Ads, and Local Services Ads for service businesses. Every campaign is built against a cost-per-acquisition target tied to your actual margins, not a generic ROAS benchmark.

Goal:Spend Google Ads dollars on the queries and audiences that actually close, and stop spending them on the ones that don’t.

Meta Ads (Facebook & Instagram)

Meta’s platform reaches buyers before they’re actively searching — which makes it the right channel for awareness, consideration, and retargeting audiences who’ve already visited your site or interacted with your brand. We build campaigns using custom audiences from your CRM and website data, lookalike audiences based on your best customers, dynamic product ads for eCommerce, and Advantage+ optimization with proper signal feeding. We report on what converts, not what gets liked.

Goal:Drive measurable revenue from Meta, not just impressions and engagement.

LinkedIn, Microsoft, TikTok & Programmatic

For B2B companies, LinkedIn is the only paid platform with professional targeting precise enough to reach specific job titles, company sizes, and industries reliably. We manage Sponsored Content, InMail campaigns, Lead Gen Forms, and account-based marketing targeting — focused on generating qualified pipeline from decision-makers, not just impressions from the right logos.

Often overlooked and consistently underpriced relative to Google. We run Microsoft Ads for clients where the audience overlap and lower CPCs make it a profitable addition to the paid mix — particularly for B2B and professional services.

Goal:Match every channel to where your customers actually convert, and skip the ones that just look good on a media plan.

Landing Pages & Conversion Optimization

An ad is only as effective as the page it sends traffic to. We audit and optimize landing pages for conversion — messaging alignment with ad creative, form friction reduction, mobile performance, page speed, and A/B testing. In some engagements, we design and build landing pages purpose-built for specific campaigns.

Goal:Stop sending paid traffic to pages that don’t convert, and start multiplying every dollar of ad spend through better landing experiences.

Paid Campaign Strategy & Account Architecture

Account architecture matters more than most clients realize. Poorly structured accounts cap what platform AI can learn and prevent campaigns from scaling efficiently. We build account structure optimized for machine learning, implement conversion tracking and enhanced conversions correctly, set up attribution modeling, and define bid strategies against your specific revenue goals — before a single ad goes live.

Goal:Build a paid program with structure and goals the algorithms can actually optimize against.

Performance Tracking and Optimization

Paid advertising requires daily attention. We monitor bid adjustments and budget pacing daily, run ad creative testing on a defined cadence, manage negative keywords and audience exclusions, and track ROAS and CPA against the targets we set at the start. Monthly reporting connects spend to revenue — leads generated, cost per acquisition, and revenue attributed to paid, with direct access to your source-of-truth data.

Goal:Deliver measurable results and clear ROI.

Who Our Paid Advertising Services Are Built For

Our paid advertising work is built for businesses that need predictable, scalable customer acquisition and want a clear line between what they spend and what they get back.
We regularly work with local businesses driving calls, form fills, and appointments from geographic markets; eCommerce brands focused on improving ROAS and customer acquisition cost across Google Shopping and Meta; B2B service providers generating qualified pipeline through Google Search and LinkedIn; and multi-location operators managing paid campaigns consistently across multiple markets.

If you’ve run paid before and weren’t sure what you actually got for the spend, that’s the most common reason businesses come to us.

West Palm Beach, FL

Colorado Springs, CO

Start Building a Paid Advertising Strategy That Pays Off

We’ll start with a straightforward conversation about your business model, what you’ve run before, and what profitable customer acquisition actually looks like for your margins. No pitch deck. No pressure.

How Our Paid Advertising Process Works

Step 1. Strategy and Account Setup

We start by understanding your business model, profit margins, and customer lifetime value — because those numbers determine what a profitable cost per acquisition actually is for your business. From there we define KPIs, implement conversion tracking correctly, build account architecture optimized for performance, and map out the audience and platform strategy before anything launches.

Step 2. Launch and Optimization

We build, launch, and optimize on a defined schedule. Ad creative is tested systematically, not swapped when someone has a gut feeling. Landing pages are reviewed against conversion data. Bids and budgets are adjusted based on what the performance data shows, not what the platform recommends by default. Your account manager communicates what’s happening and why — you’re not waiting on a monthly report to find out what changed.

Step 3. Scaling and Ongoing Management

We scale what’s working and cut what isn’t. Budget is reallocated toward campaigns producing the best return. New audiences and ad formats are tested against established baselines. Monthly performance reviews cover what’s working, what we’re adjusting, and what we’re planning next — with reporting tied to revenue, not channel-level metrics.

Why Choose THAT Agency for PPC

Most paid advertising agencies fall into one of two failure modes. They set up campaigns and let Google’s AI quietly drift the spend wherever it wants, Performance Max with no input, broad match with no negatives, smart bidding with no goals, and call it “AI-powered.” Or they micromanage to the point that nothing is allowed to learn, audiences never mature, and the account never scales. We’ve watched both patterns burn through six- and seven-figure budgets.

Three things set us apart:

We optimize for revenue, not platform-friendly metrics. If ROAS isn’t moving, we don’t keep doing the thing that isn’t working, even if Google’s recommendations dashboard says otherwise.
We treat conversion tracking like a primary deliverable. Enhanced conversions, offline conversion imports, server-side tagging, first-party data integration, accurate data is the difference between scaling and guessing.
We don’t run paid in a silo. Paid traffic lands on conversion-optimized pages, audiences feed retargeting and email, and winning creative gets repurposed into organic. Every channel makes the next one cheaper.

The result: campaigns that scale instead of plateau, and a CPA that goes down as the account matures.

Frequently Asked Questions About Our Paid Advertising Services

Your PPC Questions Answered

Have questions about PPC management, platform selection, or advertising costs? Here are answers to the most common questions businesses ask when partnering with a PPC agency.

What does a pay per click agency actually do?

A PPC agency plans, builds, manages, and optimizes paid advertising campaigns across platforms like Google, Microsoft, Meta, LinkedIn, TikTok, YouTube, and programmatic display. At THAT Agency, that means everything: revenue-driven strategy, account architecture, campaign creation, ad copy and creative, landing pages, conversion tracking, audience strategy, and continuous optimization tied to actual business outcomes. We don’t just manage campaigns, we manage the math behind them.

How long does it take to see results from PPC?

Paid advertising is the only channel that can drive qualified traffic the day a campaign launches, but optimizing for profitability takes longer. First two weeks are usually data collection and initial structural fixes. Weeks 3–6, we start making real optimization moves. Months 2–3, accounts mature, conversion rates stabilize, and quality scores improve, which lowers CPCs. Month 4+, we scale into the proven winners. Most accounts hit their best performance after 90 days of disciplined optimization.

How much should my business spend on paid advertising?

It depends on your industry, your goals, and the math behind your business, not on a generic benchmark. We back into spend by starting with revenue targets, working through realistic conversion rates and CPAs, and recommending a budget that hits the numbers. Highly competitive industries (legal, insurance, financial services) require higher minimum spend to compete in the auction. Local service businesses can often start much smaller. Every proposal includes a clear breakdown of recommended ad spend, management fees, and projected outcomes.

What platforms do you advertise on?

Every major paid platform: Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen, Local Services Ads), Microsoft Ads, Meta (Facebook + Instagram with Advantage+), LinkedIn Ads, TikTok Ads, X Ads, Amazon Ads, Pinterest, programmatic display via DV360 and The Trade Desk. Platform recommendations come from where your customers actually convert, not where ad reps want budget.

Can you help if my Performance Max campaigns aren’t working?

Yes. Performance Max recovery is one of the more common audits we run. Most underperforming PMax campaigns fail for the same reasons, empty asset groups, no audience signals, no conversion value rules, mixed brand and non-brand traffic, no negative keyword discipline. We fix the inputs, structure the campaign so Google’s algorithm has actual goals to optimize against, and pull brand traffic out of the campaign so the reported ROAS reflects real incremental revenue.

How is THAT Agency different from other paid advertising agencies?

Three things. First, we run paid against revenue math, contribution margin, target ROAS, payback period, not platform-friendly metrics like impressions and CTR. Second, we treat conversion tracking as a primary deliverable, not an afterthought. Most accounts we audit have broken tracking, which means every optimization decision is being made on bad data. Third, we don’t run paid in a silo, paid feeds email, social, and CRO, and gets fed by the rest of your marketing in return.

Do you handle creative and landing pages too?

Yes. Ad creative and landing pages are part of the campaign, separating them from media management is one of the reasons most paid accounts plateau. We produce ad copy and design, manage video and static creative production, and design, build, and test landing pages built around the campaigns sending traffic to them. The whole funnel optimized together is what scales, media management in isolation does not.

How do you measure success?

Revenue first. ROAS, cost per acquisition, contribution margin, and payback period are the top-line metrics, and we tie them to your actual business outcomes, including offline-attributed conversions (calls, in-person sales, signed contracts, closed deals via CRM). Supporting metrics include click-through rate, conversion rate, impression share, and Quality Score, but those are diagnostic, not the goal. Every monthly report ties activity back to dollars, not data.

How are AI and machine learning changing paid advertising?

Significantly, and most agencies haven’t caught up. Platforms like Performance Max, Advantage+ Shopping, and Smart Bidding are powerful but only when they’re given clean conversion data, proper signals, and meaningful guardrails. AI doesn’t replace strategy; it amplifies whatever strategy you give it. The agencies winning right now are the ones who know which decisions to hand to the algorithm and which to keep with humans. We do both.

Can I keep my current agency and just have you audit?

Yes. We run paid advertising audits as standalone engagements for businesses that aren’t ready to switch agencies but want an honest assessment. The audit includes a full account review, conversion tracking validation, competitive analysis, and a prioritized list of opportunities, with no obligation to engage further. Some of those audits lead to engagements; some lead to better conversations with the current agency. Either way, you get the truth.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver paid advertising programs tied to real revenue, not metrics that look good in a report and don’t pay the bills.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.