SEO Services

Search Visibility That Generates Qualified Leads and Measurable Revenue

Most SEO agencies run the same 2020 playbook on every client. We don’t. THAT Agency builds SEO strategies around what’s actually moving search now: Google’s helpful content system, Core Web Vitals, E-E-A-T signals, and AI search engines like ChatGPT, Perplexity, and Google AI Overviews. The kind of search visibility that keeps paying off year after year, not the kind that vanishes after the next algorithm update.

How SEO Drives Qualified Traffic and Revenue for Your Business

Search engine optimization is the work of making your business the most relevant, most trustworthy answer for the searches your buyers are already doing. Done right, it compounds. A page that earns a first-page ranking today can generate leads for years without incremental ad spend.

At THAT Agency, SEO means three things working together: your site needs to be technically sound so search engines can crawl and index it properly, your content needs to match what your buyers are actually searching for, and your site needs to earn enough authority — through links and credibility signals — that Google consistently ranks it over competitors. We handle all three, and you see exactly what’s happening at every stage with direct access to your own data.

What Our SEO Services Include

Comprehensive SEO. All Under One Roof.

THAT Agency handles every part of SEO, from technical work and audits through content, link building, local search, and ongoing performance optimization. All built into every engagement based on what your site actually needs.

Technical SEO

We audit your site’s foundation first — crawlability, indexation, site speed, Core Web Vitals, mobile performance, and URL structure. Technical issues don’t always tank rankings immediately, but they cap how far your site can grow. We find and fix them before building on top of them.

On-Page Optimization

We optimize existing pages for relevance and intent — titles, headers, meta descriptions, internal linking, content structure, and keyword alignment. We also identify which pages have ranking potential that isn’t being realized and prioritize those first.

Keyword Research & Search Intent Strategy

We map your keyword targets to actual buyer intent, not just search volume. A keyword with 1,000 monthly searches that attracts buyers in the decision stage is worth more than a keyword with 10,000 searches that attracts researchers with no purchase intent. We build your keyword strategy around that distinction.

Content Development

We create content designed to rank and convert — service pages, blog posts, pillar pages, and supporting resources built around your keyword strategy. Every piece is written at a reading level that respects your audience’s time and structured for both search engines and AI platforms.

Link Building and Authority Development

We build backlinks from credible, relevant sources through digital PR, editorial outreach, and content-based link acquisition. Domain authority is a long game, and we treat it that way — no shortcuts that create risk.

Reporting and Analytics

You see everything — rankings, organic traffic, conversions, and revenue attribution — in reporting tied directly to your source of truth. We don’t curate dashboards that make us look good. We show you what’s working, what isn’t, and what we’re doing about it.

Who Our SEO Services Are Built For

Our SEO services work best for businesses ready to invest in long-term organic growth — and that want a partner willing to have honest conversations about performance data.

We regularly work with local businesses competing in specific geographic markets, multi-location companies scaling visibility across regions, B2B service providers generating qualified leads through search, and professional services firms in competitive categories like legal, healthcare, and financial services.

If you need leads next week, paid advertising is a faster path and we can help with that too. SEO is the right investment when you’re building something that should pay off for years.

West Palm Beach, FL

Colorado Springs, CO

Let’s Build an SEO Strategy for Your Business

We’ll start with a straightforward conversation about where your site stands, who you’re competing against, and what a realistic growth strategy looks like. No pitch deck. No pressure.

How Our SEO Process Works

Step 1. Audit and Strategy

We start with a technical audit of your site, a competitive analysis of who’s outranking you and why, and a keyword and content gap review. From that, we build a prioritized roadmap — not a generic checklist, but a specific sequence based on what will move the needle fastest for your site.

Step 2. Implementation

We execute on a defined schedule. Technical fixes, page optimizations, content creation, and link building happen consistently. Your account manager communicates what’s being worked on and why — you’re not waiting for a quarterly report to find out what we did.

Step 3. Measurement and Refinement

We track performance against the goals we set at the start. What’s ranking? What’s converting? Where is the gap? We report on those questions monthly and adjust the strategy based on what the data shows — not what we assumed at the start.

Common Questions About SEO

Common questions businesses ask before partnering with an SEO company.

What does an SEO company actually do?

An SEO company helps your website rank higher in search engines so you get more qualified traffic, leads, and customers. At THAT Agency, that includes everything: comprehensive audits, keyword research, technical SEO, on-page optimization, content creation, link building, local SEO, AI search optimization (GEO), continuous performance tracking, and ongoing strategy refinement. We’re not running a checklist, we’re building a system tied to your revenue goals.

How long does SEO take to work?

Early signals show up faster than most people expect, keyword movement and traffic increases on lower-competition terms within 60–90 days. Meaningful results (page-one rankings on competitive keywords, measurable revenue impact) typically come at 4–6 months. The bigger payoff, where your site is dominating entire topic clusters and outranking competitors who started earlier, shows up at 12–24 months. Starting earlier is always better than starting later.

What SEO services do you offer?

Comprehensive SEO audits, keyword research and competitor analysis, on-page optimization, technical SEO, high-quality content creation, link building, local SEO, AI search optimization (GEO), continuous performance monitoring, and dedicated account management. We work with everything from small businesses needing local visibility to enterprise sites with thousands of pages.

How do you choose the right keywords to target?

Five-step process. First, we identify the keywords your target customers actually search using Ahrefs, Semrush, Google Search Console data, and conversations with your sales team. Second, we classify each keyword by search intent, informational, navigational, commercial, or transactional. Third, we run a competitor keyword gap analysis to find opportunities your competitors are missing. Fourth, we score keywords by traffic potential, conversion likelihood, and difficulty. Finally, we build a prioritized roadmap that targets quick wins first while building toward higher-difficulty, higher-value terms over time.

Can SEO help my business recover from a Google penalty?

Yes, we’ve helped clients recover from both manual penalties and algorithmic ranking drops. The process: full diagnostic to identify the cause (toxic backlinks, thin content, technical issues, helpful content system hits, etc.), corrective action plan, and ongoing monitoring during recovery. Manual penalties can lift in weeks. Algorithmic drops typically take 3–6 months of consistent corrective work. If you’ve recently lost traffic, the sooner we audit, the faster we can stop the bleeding.

How much does SEO cost?

SEO pricing depends on your industry’s competitiveness, your site’s current state, and the scope of work. Some campaigns focus narrowly on local visibility for a single location; others span national keyword strategy, technical fixes, content development, and link building across multiple service lines. We build every proposal around your specific goals, current performance, and competitive situation, with clear deliverables tied to outcomes. Request a proposal and we’ll send a customized recommendation tied to your business goals.

How do you measure SEO success?

We measure what actually matters to your business. Keyword rankings and organic traffic are leading indicators. The real measures are qualified leads, conversion rate from organic, revenue attributed to organic, and customer acquisition cost. We also track newer signals: AI search citations across ChatGPT, Perplexity, and Google AI Overviews; featured snippet captures; and share of voice against direct competitors. Every monthly report ties activity to outcomes, not vanity metrics.

Will SEO require changes to my website?

Almost always yes, effective SEO requires changes to content, technical setup, internal linking, and sometimes site architecture. We work with your team (or directly with your CMS if you give us access) to implement changes smoothly. Most changes are invisible to users but significant for rankings. We never make changes without approval, and we document everything we do.

How is THAT Agency different from other SEO companies?

Three things. First, we build custom strategies, no templated checklists. Every audit, every roadmap, every campaign is shaped around your specific business and competitive situation. Second, we tie everything to revenue. We don’t report on vanity metrics that don’t pay the bills. Third, we optimize for both traditional search AND AI search (ChatGPT, Perplexity, Google AI Overviews). Most agencies are still running 2020 SEO playbooks. We’re already winning where buyers actually look now.

Do you optimize for AI search engines like ChatGPT and Perplexity?

Yes, this is one of the things we’re most focused on right now. AI search engines now influence purchase decisions at every stage of the funnel. We optimize content to be cited by ChatGPT, Perplexity, Google AI Overviews, and Claude through structured Q&A formatting, schema markup, entity-rich content, and authoritative external citations. This is called Generative Engine Optimization (GEO), and it’s increasingly where the traffic is going. We track AI citations the same way we track Google rankings.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver SEO strategies that drive meaningful growth, not just better-looking dashboards.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.